TLC Announces Partnership with Leading Hunger-Relief Charity
Silver Spring, Md. - TLC joins Feeding America - the nation’s leading domestic hunger-relief charity - in its fight to end hunger. The partnership, which lives across multiple platforms, will leverage on-air, marketing and digital media assets to generate increased awareness about a serious issue that affects 17 million families across the country.
“With food and family being such an important focus at TLC, a partnership with Feeding America is a natural fit,” said Eileen O’Neill, president and general manager of TLC. “The goal is to educate viewers about the growing problem of hunger in the U.S. and encourage them to take action and help those in need.”
“With the USDA estimating that more than 50 million individuals are struggling with hunger, the work of the Feeding America network of food banks across the country is more important now than ever,” said Vicki Escarra, President and CEO of Feeding America. “This impressive partnership with TLC allows us to bring greater visibility to the issue of hunger on a local and national level, and will certainly attract additional viewers of TLC programming to our cause. We’re thankful having their help in building a hunger-free America.”
Elements of the year-long partnership include public service announcements with popular TLC talent including Kate Gosselin with her brood of eight and Cake Boss’ Buddy Valastro. On November 17, the network will sponsor the Feeding America Social Responsibility Conference and over the Thanksgiving holiday, TLC will be the official media sponsor of Feeding America’s Hunger-free Families Campaign, promoting the cause through several programming initiatives, all in an effort to spread the word about hunger in America.
About Feeding America
Feeding America provides low-income individuals and families with the fuel to survive and even thrive. As the nation’s leading domestic hunger-relief charity, our network members supply food to more than 37 million Americans each year, including 14 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks support 61,000 agencies that address hunger in all of its forms. For more information on how you can fight hunger in your community and across the country, visit http://www.feedingamerica.org. Find us on Facebook at facebook.com/FeedingAmerica or follow our news on Twitter at twitter.com/FeedingAmerica.
TLC’s innovative docu-series and reality-based programming include favorites Kate Plus 8, Little People, Big World, What Not to Wear, 19 Kids and Counting, Say Yes to the Dress, and LA Ink. TLC added to its menu of programming with Cake Boss and continues to expand into the food genre. TLC’s daytime lineup includes the Emmy Award-winning A Baby Story. The channel is available in more than 99 million homes in the US, nearly 8 million homes in Canada and through the website at www.tlc.com. TLC is part of Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), the world’s number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries.
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