Bigmouthmedia launches Online Travel Survey 2011
Bigmouthmedia has launched its annual survey into the travel industry and the sector’s approach to digital marketing.
Now in its third year of publication, the bigmouthmedia Online Travel Report 2011 will examine some of the big issues facing the sector, kicking off with a survey designed to unveil companies’ attitudes to the year ahead. Posing questions on a range of issues from future spending plans to the big challenges perceived to be awaiting the industry, the research will cast fresh light on a business that remains one of the most vibrant and exciting online verticals.
“This is the third year running that we have compiled the Online Travel Report, and its status as the only credible annual survey of the state of online marketing activities in the travel vertical has already seen it become an industry favourite. There can be little doubt that the travel industry now truly appreciates the power and reach of digital marketing, but with last year’s results indicating that many players were struggling to develop effective strategies for emerging channels such as social media, it will be interesting to see how far they have evolved over the past 12 months.” said Anneli Ritari, senior travel strategist at bigmouthmedia.
This year’s survey poses a series of questions ranging from how companies intend to spilt their marketing budgets over the course of 2011 to the biggest challenges respondents feel will face the travel, tourism and hospitality industry in the months ahead. Those answering the question will also be asked whether the ROI on their online marketing budget developed in 2010, what campaign platforms they plan to focus upon and the key online marketing challenges they believe will arise in the near future.
Based on a sample of 150 travel professionals, last year’s survey revealed that travel companies expected to move the majority of their marketing spend into online advertising in 2010, with the 50% share allocated to digital channels in 2009 predicted to rise to 57% in 2010. As the industry responded to unprecedented economic pressure, a clear majority also claimed the intention to significantly increase spending on social media.
Those wishing to participate in the bigmouthmedia Travel Survey 2011 and receive a free copy of the report may do so online.
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Online Media Planning, affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.
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