Revitalization Of GM’S Saturn Brand Gains Momentum At New York International Auto Show
2006-04-12, NEW YORK – General Motors’ Saturn division is unveiling three new production vehicles – the Aura midsize sedan, Sky Red Line performance roadster and Outlook crossover vehicle – at the 2006 New York International Auto Show. The lineup, sporting a new, European-influenced design character, signals a dramatic revitalization and expansion of the brand.
The Aura, Sky Red Line and Outlook are among five vehicles joining the Saturn family for the 2007 model year. Vehicles already introduced include the Sky roadster and the Saturn Vue Green Line hybrid SUV.
Also in New York, Saturn is unveiling the PreVue concept, illustrating that Saturn’s commitment to compelling products will continue beyond the newly announced production vehicles. The PreVue shows how Saturn’s new design themes could be applied to the next generation of the popular Vue SUV.
“The promise of the Saturn brand is now validated with dynamic and inviting new products,” said Saturn General Manager Jill Lajdziak. “But there is something about Saturn that won’t change. That’s the outstanding customer experience that is the hallmark of our brand.”
More about Saturn’s three new production vehicles:
* The 2007 Saturn Aura brings the new design of Saturn into a fun-to-drive sports sedan, with bold exterior styling and high levels of interior refinement. A hybrid version of Aura is on tap for later in the 2007 model year.
* The Sky Red Line performance roadster adds a boost of extra power and performance to Saturn’s new signature roadster with a 260-horsepower, 2.0L turbocharged engine and a performance-tuned suspension package.
* The Saturn Outlook crossover blends utility with optimal proportions, a stable stance and distinctive design . It comfortably seats eight people and provides nimble and agile handling beyond what is normally found in a vehicle in this class.
General Motors Corp. (NYSE: GM), the world’s largest automaker, has been the global industry sales leader for 75 years. Founded in 1908, GM today employs about 327,000 people around the world. With global headquarters in Detroit, GM manufactures its cars and trucks in 33 countries. In 2005, 9.17 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn and Vauxhall. GM operates one of the world’s leading finance companies, GMAC Financial Services, which offers automotive, residential and commercial financing and insurance. GM’s OnStar subsidiary is the industry leader in vehicle safety, security and information services. More information on GM can be found at www.gm.com.
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