New Product Created for Women is a Hit with Men
Durham, NC - A new product designed for baby boomer women is turning out to be quite popular with middle-aged men. Itís a new card game called Donít Ask, and was created by baby boomer entrepreneur Beverly Mahone. ďI am very excited to see men playing and engaging in serious dialogue about their answers,Ē she says.
The object of the game is to see which team (of two) can score 10 points first by correctly matching each otherís answers based on the questions asked. One of the questions reads: While shopping in a store, you witness a little girl shoplifting. What would you do? a) Report her to the store security b) Tell her mother c) Say nothing d) Offer to pay for the item.
Mahone says she wanted to develop something that would not only be fun for mature women--but would also serve as a great way to stimulate conversation. ďThere isnít much on the market for grown women to play. Donít Ask gives us an opportunity to see how like-minded we are under certain circumstances. Would we lie or take the high road? It also creates engaging discussions.Ē She says now she has discovered men are willing to open up and talk about real life issues, while having fun in the process.
Prior to launching her new card game, Mahone tested it out on several male and female focus groups. She says it was very well received. ďI definitely think itís a game thatís going to catch on.Ē
About Beverly Mahone
In addition to being an Entrepreneur, Beverly Mahone is a veteran journalist, baby boomer expert, and motivational speaker. She writes and talks about issues affecting baby boomers. She is the author of the Amazon best selling book Whatever! A Baby Boomerís Journey Into Middle Age, along with Mama Said Thereíd Be Days Like This. Her 3rd book titled: Donít Ask and I Wonít Have to Lie will be available in November 2010.
She is also the host of a new and different kind of radio show called The Boomer Beat, which can be heard every Thursday on WCOM Radio 103.5 FM in Carrboro, N. C.
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