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Park Place Dealerships Recognized by Numerous Organizations for Website Excellence


Park Place Dealerships has received several prestigious awards for its website design and functionality from organizations including the International Academy of the Visual Arts, the Web Marketing Association, and the Direct Marketing Association.

The luxury dealership group recently received the Gold Award of Excellence in the automotive category and a Silver Award of Distinction for website structure and navigation from the International Academy of the Visual Arts during the 16th Annual Communicator Awards.

The Communicator Awards is an annual competition honoring the best in advertising, corporate communications, public relations and identity work for print, video, interactive and audio. This year’s Communicator Awards received over 7000 entries from across the US and around the world, and is the largest and most competitive awards program honoring the creative excellence of communications professionals.

The Web Marketing Association also presented Park Place Dealerships and eCarList with a 2010 WebAward recently for outstanding achievement in web development. Now in its 14th year, the WebAwards is the premier annual website award competition that names the best websites while setting the standard of excellence for all website development.

Additionally, the Park Place website, “Experts in Excellence” has qualified as an ECHO Finalist (5th place) in the 2010 Direct Marketing Association (DMA) International ECHO Awards competition.

For nearly 80 years, the DMA International ECHO Awards have honored the best direct/interactive campaigns of the year. ECHO celebrates only campaigns that have the power to change business and represent the pinnacle of marketing excellence. Entries need to survive three rigorous rounds of judging by client-side marketers, agency account directors, and senior creatives from all around the world.

“We are honored to have our website recognized as an outstanding automotive site in terms of design and functionality,” said Frank Sobyak, director of internet business development for Park Place Dealerships. “It is the collaboration of a great team of designers and developers from both eCarList and the Launch Agency, and the support of our top management, that has helped make these achievements possible.”

The interactive team for Park Place Dealerships has created a website that is very user friendly - allowing visitors to quickly obtain information ranging from new and pre-owned car inventory, to vehicle specials and new model overviews. It is functional, enabling clients to make an online service appointment, order a part, or check the status of their vehicle as it progress through the body shop. And it is engaging, with its incorporation of timely and relevant information, vivid vehicle photography and artwork, and its integration of vehicle and dealership videos.

The site’s overall design and graphical treatments have been developed with close attention to communicating the high-end, luxurious feel of the physical dealerships and the vehicle brands that Park Place represents.

Members of the interactive team for Park Place includes Rob Sumner, director of marketing, Brittany Workman, web developer and Frank Sobyak, director of internet business development for Park Place Dealerships; Len Critcher, CEO of eCarList, Dave Hanson, vice president interactive and creative services and Susan Lawson, project manager of eCarList; Diane Seimetz, principal of Launch Agency and Alison Hamilton, account manager of Launch.

Park Place Dealerships represents luxury brands in Texas and California including Lexus, Mercedes-Benz, Porsche, smart, Volvo, Bentley, Rolls-Royce, Bugatti, McLaren and Maserati. Founded in 1987 by Ken Schnitzer, More information about the company is available at


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