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Financial Management of a Marketing Firm


Nashville, September 27, 2010 -- This manual, by David C. Baker, is the compilation of 16 years of analyzing 600+ firms. It contains 270 pages and sample financial statements and utilization forms, all in a handsome looseleaf format for years of use. The 21 chapters cover compensation and ownership agreement, organizing and interpreting financial statements, and calculating benchmarks. There are chapters on funding growth, managing cash flow, collecting overdue accounts, and deciding whether or not to own or lease a facility. Covered also are systems and utilization, pricing work, handing costs of goods sold, and compensating new business development. There are sections on open book management, employee incentives and rewards, and policies for employee paid time off. There are also chapters on managing a downturn, formalizing client relationships, using retainers, avoiding legal pitfalls, preventing financial fraud, and transitioning out of a firm as a principal.

The book is a professionally produced 8.5 x 11" looseleaf manual, in color. ISBN 978-1-60544-006-4. Library of Congress Control Number: 2010913358. Released by RockBench Publishing Corp. Available from $200.


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