Soovox unveil “Social IQ”, at TechCrunch Disrupt (SF, Sept. 27-29)
San Francisco, CA September 28 – Soovox, the innovative influence marketing platform, today announced that it will be unveiling its flagship product “Social IQ”, a comprehensive social influence measurement application, at TechCrunch Disrupt 2010.
Nominated by Red Herring as one of the top 100 most promising technology companies, Soovox is currently in private beta with their proprietary web technology – Social IQ. This pioneering influence marketing algorithm leverages all of a user’s social media networks and bookmarking sites like Facebook, Twitter, LinkedIn, MySpace and calculates their influence modularly and dynamically.
“Soovox is the first online platform to give consumers and brands the tools to efficiently connect in a meaningful way,” said Akram Benmbarek, CEO and founder of Soovox. “This represents a major shift in design and strategy that we believe is critical to retaining the influencers long-term.”
What is Social IQ?
• A new consumer experience that combines social gaming elements with real rewards for the users social networking behavior. Social IQ takes all their EXISTING social networking activity and makes it count.
• Consumers identify the brands they care about, and naturally grow their Social IQ ranking based on their online activities (Tweeting, status updates, posting, etc.).
• Social IQ’s patent-pending algorithm measures Social Web influence by tracking the user’s authenticity, connections, activity, and popularity. That bubbles up into an IQ score, which earns the user rewards from their preferred brands.
How do consumers and brands benefit?
• Consumers are empowered to make their voices, experiences and opinions heard, and will be rewarded in real ways for their influence (positive or negative).
• For brands, Soovox will serve as a virtual community manager – easily identify influencers, manage and build relationships with key opinion-makers.
Soovox is a pioneering integrated marketing platform that rewards people for their social media influence. Fun and engaging with real rewards for users, the platform delivers an experience that inspires consumers to connect and build relationships with their favorite brands. Soovox is focused first on building a great experience for the consumer. With a simple and easy to use interface, users can measure and exercise their social influence while receiving rewards such as exclusive promotions, freebies, special offers and payment for evangelizing their favorite brands.
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