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Carson Toyota Confirms, Toyota’s New Campaign "Toyota Driving Expectations" Aimed To Lower Teen Driving Fatalities


September 20, 2010 – Carson, Calif. – Carson Toyota proud to announce, Toyota has launched a new initiative to reduce teen driving fatalities through their “Toyota Driving Expectations” campaign.
The “Toyota Driving Expectations” campaign will begin in October, and is aimed to reduce teen driving fatalities by offering free advanced teen driving skills programs at select Bass Pro Shop locations.
“We’re delight that Toyota is taking the initiative to not only offer safe vehicles for the roads, but to offer free programs to create safe drivers on the road as well,” said Carson Toyota’s General Sales Manager, Marty Brylski. “I believe this campaign will help our consumers greatly,” he said.
Motor vehicle crashes continue to be the leading cause of death for U.S. teenagers, accounting for over 35% of teen fatalities, according to the National Highway Traffic Safety Administration.
In an effort to prepare young drivers with crucial safety knowledge, Toyota Driving Expectations goes beyond what is taught in standard driver education classes, putting teens behind the wheel to face challenging, real-world scenarios in a secure environment.
Interested participants are asked to register online at A parent or guardian is required to attend the Toyota Driving Expectations program, which provides an opportunity to create an open dialogue about safe driving habits, paving the way for parents and teens to continue improving driving skills at home.
Carson Toyota has been serving Southern California residents since 1974. With an inventory of more than 1,000 new and pre-owned vehicles in stock, a knowledgeable sales staff, expert factory-trained technicians and a state-of-the-art parts and service department on more than 10 acres, Carson Toyota is one of the highest volume Toyota dealerships in the nation. Visit Carson Toyota today at 1333 233rd Street in Carson, Calif. or Don’t forget to become of fan of Carson Toyota on Facebook (, and become a follower of Carson Toyota on Twitter (


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