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Smell it! Odo7, The Aroma Jockey, reveals some of his secrets…


Between a business convention in Hong Kong, Isabella Rossellini’s party and a festival in London, he finds the time to work at a fashion show in France or a party in Shanghai. The avant-garde performer who invented the trade of AJ (Aroma Jockey) accepted to reveal some of his secrets to reporter Enzo Dal Verme who followed him in Moscow.

Amsterdam based Odo7, has a very unique talent: he knows how to use scents to influence people’s sensations. Indeed, while we usually pay so little attention to them, odors do have a great impact on our perception and mood.
How does he manage to influence the guests and the atmosphere of a party? Odo7 shared some of his know-how in a long and detailed interview now available online.

“At the beginning of the evening I often have a few intense minutes of cardamom (it stimulates self confidence and power) and the party takes off. If the DJ has put on something extreme, I try to soften things, for example, with the smell of baby lotion, and it puts smiles on people’s faces. There’s a reason: the limbic system in our brains, which is responsible for memory and sensations, is connected to the nose and when I give a positive olfactory impulse, the audience has positive sensations that are so strong that they forget their troubles. And there’s much more. For example, lemon and citrus fruits in general have a refreshing effect and also give people a charge because they contain the sun’s energy.”

Odo7 prepared himself by researching odors and their effects, learned about the properties associated with each rare and exotic aromas and has now become a leading expert. In his performances, he creates a sort of guided journey that intensifies the invitees’ visual and auditory stimuli.

Read the complete interview here:
See the pictures of the Moscow performance here:


 aroma jockey

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