Introducing Publicis Touchpoint Solutions: Providing One-Stop Shop for Biopharma Multichannel Message Delivery
Publicis announced today that it has finalized the comprehensive integration of its message delivery companies (formerly Publicis Strategic Solutions Group) and is reintroducing the group as Publicis Touchpoint Solutions, Inc.
Publicis Touchpoint Solutions strategically aligns four previously independent businesses—Publicis Selling Solutions, Arista, Pharmagistics, and Scientific Voice—under one cohesive leadership team, providing clients with a single source for multichannel message delivery solutions. While the company’s name, organizational structure, and client-benefit matrix have all been completely redesigned, its core mission and proven leadership team remain intact.
Publicis Touchpoint Solutions is the biopharma industry’s first true multichannel message delivery one-stop shop, offering field sales and service, live video detailing, inside sales and service, clinical health educators, medical science liaisons, inside healthcare-credentialed representatives, and management of virtual and on-site promotional speaker events. All channels are backed by a suite of powerful support solutions, including recruiting, training, performance management, operations, data/analytics, fulfillment, compliance, and sample accountability & fulfillment.
“We approached the creation of Publicis Touchpoint Solutions as a complete reengineering of the company,” stated Rick Keefer, Publicis Touchpoint Solutions President and CEO. “It all began when we noticed that as our clients sought to adapt to the new biopharma marketplace they encountered a significant gap in outsourced message delivery offerings. A real need existed for a single company that could provide a strategic approach, comprehensive message delivery channels, all affiliated support services, a robust database platform, and a simple process for clients—one purchase procedure, one contract, one client services contact, etc. Our decision to fill that need was the birth of Publicis Touchpoint Solutions.”
Laura Marsh Lynner, Publicis Touchpoint Solutions COO, added, “As we created the blueprint for Publicis Touchpoint Solutions, we knew that if we wanted our clients to see us as a trusted partner, we needed to remain ‘channel neutral.’ While some companies may push clients toward a particular channel because they have a vested interest to do so, we don’t. Instead, we reward our people for providing the best possible message delivery mix regardless of their individual channel focus or concentration in a particular center-of-excellence. Our integrated structure and approach yields important benefits to clients, including greater flexibility, enterprise-wide strategic agreements, and a single point-of-contact.”
“We believe that Publicis Touchpoint Solutions fills that initial market gap,” continued Mr. Keefer. “Publicis Touchpoint Solutions provides clients with truly integrated, comprehensive multichannel message delivery solutions along with all the support services to reach their customers with the right message, at the right time, and through the right channels for maximum impact.”
Current clients will experience a seamless transition, continuing to interact with their existing Publicis Touchpoint Solutions team members in client services, operations, business development, etc.
For business inquiries, please contact Chris Dowd, EVP Business Development, at (215) 525-9864 or email Chris.Dowd@TouchpointSolutions.com.
- Contact Information
- Betsy Lane
- VP, Marketing and Communications
- Publicis Touchpoint Solutions
- Contact via E-mail
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