Bigmouthmedia hires Fiona Robertson as head of Affiliates and Performance
On the back of the recent affiliate wins, Fiona Robertson (nee MacPherson) has been hired by bigmouthmedia to head up the Affiliates and Performance service. As well as running the team that works on the affiliate campaigns, Robertson will be responsible for the overall growth strategy of bigmouthmedia’s affiliate and performance offering. Bigmouthmedia’s current affiliate clients include Best Western, Habitat, Macdonald Hotels and Kwik Fit Insurance, amongst many others.
Fiona, who sits on the IAB’s Affiliate Marketing Council, has over 6 years experience in affiliate and digital channel marketing and her most recent positions have been at WPP’s MediaCom and Glasgow-based Equator as Senior Affiliate Manager, where she developed affiliate and direct response strategies for a number of high profile clients. Fiona’s main focus will be to integrate affiliate marketing fully into the overall bigmouthmedia offering, spotting key areas for growth and ensuring that affiliate strategies fit seamlessly within the clients’ business models.
“We are delighted for Fiona to be joining the bigmouthmedia team”, said Robin Richmond, head of Digital at bigmouthmedia. “Her experience building performance-led strategies will be of massive benefit to our clients affiliate marketing campaigns. We are also seeing a definite uptake on our affiliates and performance services offering by new and existing clients as part of more comprehensive cross-digital marketing packages. Companies are becoming more aware of the synergies and added value that a single supplier can bring on board, and the recent growth of bigmouthmedia’s affiliates and cross-digital teams is a reflection of this new market trend”.
A dedicated digital marketing specialist since 1997, bigmouthmedia is one of the world’s leading digital marketing agencies, with a team of over 200 staff located across a raft of international offices. Bigmouthmedia offers a full range of services including search engine optimisation, PPC, affiliate marketing, display advertising and social media.
A recipient of numerous awards, the agency has a strong track record of running digital media solutions across the board and its global footprint and experience makes it the ideal partner for international and multilingual digital marketing campaigns. The agency is responsible for the digital marketing strategies of many of the globe’s best known brands, including British Airways, Tesco, Mexx, BT, Cisco, Hotels.com, Europcar, Radisson, Fujitsu, Belron, Chip and SAS, across 64 countries in over 30 languages.
Bigmouthmedia recently merged with LBi to create Europe’s largest marketing and technology agency, combining LBi’s best in class digital media, marketing, communications, design, branding and technology services with bigmouthmedia’s leading search engine marketing product portfolio. Bigmouthmedia also provides up to date daily digital marketing news.
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