Visa Offers NFL Fans Opportunity to Win Trip to Super Bowl for Life
Integrated Marketing Campaign Features National Promotion and Advertising, New Team Relationships, Exclusive Visa Signature Offers for Cardholders, Visa Halftime Report on FOX NFL Broadcasts and the Sixth Season of Financial Football
San Francisco - Visa Inc. (NYSE: V), a proud sponsor of the NFL since 1995, announced today that it will award one football fan the ultimate sports experience with a trip to the Super Bowl for the rest of their life. The Super Bowl Trip for Life Sweepstakes represents a key component of Visa’s integrated marketing campaign for the 2010 NFL season that also includes national advertising, client and merchant activation programs, new team relationships and the sixth season of Financial Football, an educational program to promote financial literacy in high schools nationwide.
From Sept. 9, 2010 - Dec. 31, 2010, Visa cardholders in the United States will automatically be entered for a chance to win a trip to the Super Bowl for life when they use their Visa card. Every year, beginning with Super Bowl XLV in north Texas in 2011, one grand prize winner and one guest will receive round-trip airfare, accommodations and tickets to the Super Bowl. A website including additional information about the Super Bowl Trip for Life Sweepstakes, official rules and special merchant offers will be available beginning on Sept. 9, 2010 at www.visa.com/nfl. No purchase or obligation is necessary to enter or win. The winner will be selected in early January.
“The NFL is America’s favorite sport and the Super Bowl has become the quintessential sports experience for fans across the country,” said Antonio Lucio, Chief Marketing Officer, Visa Inc. “This year’s integrated marketing campaign celebrates and recognizes the passion that fans have for the NFL and the Super Bowl, while providing business building opportunities for our clients to connect with their cardholders.”
Beginning in September and continuing throughout the season, Visa will promote the Super Bowl Trip for Life Sweepstakes with digital advertisements that will appear on popular football websites such as NFL.com.
In October, Visa will introduce the Fans Forever campaign featuring national television advertising and social media extensions and celebrating the lifelong passion that NFL fans have for the sport of football and the Super Bowl.
For the seventh consecutive season, Visa also will present the Visa Halftime Report on FOX NFL broadcasts to further reinforce the company’s 15-year relationship with the league before millions of television viewers.
Client & Merchant Activation
Visa’s league and team sponsorships provide a wide range of benefits - including access to the Super Bowl, the Pro Bowl, the NFL Playoffs and the NFL Draft - to connect with Visa cardholders and drive value for financial institution clients, merchant partners and shareholders.
This year’s NFL campaign will include participation by more than 600 financial institutions that issue Visa cards and four national merchants that accept them - United Airlines, Doubletree Hotels, Chevron, and Southwest Airlines. Visa’s marketing support for financial institution clients includes participation in the national promotion, access to Visa’s unique NFL Signature experiences, and other customized promotional opportunities such as the chance to participate in the official Super Bowl coin toss.
Team Marketing Programs
New for this season, Visa has become the exclusive payment services sponsor of the Jacksonville Jaguars, Minnesota Vikings, Indianapolis Colts and Tennessee Titans adding to its roster that already includes the Atlanta Falcons, Baltimore Ravens, Buffalo Bills, Carolina Panthers, Cleveland Browns, Denver Broncos, New England Patriots, New Orleans Saints and San Francisco 49ers.
As the proud sponsor of 13 NFL teams, Visa is the preferred card for ticket sales, concessions and merchandise and will have point-of-sale branding online and at all team payment terminals within the stadiums, including concession areas and team shops.
Also, for the second consecutive year, San Francisco-based Visa is the proud sponsor of the San Francisco 49ers practice jersey.
Visa is the Exclusive Payment Services sponsor of the NFL.
Card Marketing Programs
Visa also has unveiled several card marketing initiatives that enable financial institution clients to strengthen relationships with their cardholders. Programs include:
* Visa Signature - Visa has created exclusive offers for Visa Signature cardholders including packages to attend the Super Bowl, Pro Bowl, NFL Kickoff and Thanksgiving Day games. The Visa Signature Super Bowl VIP packages each have unique experiences that speak to the NFL fan’s passion for the NFL including Super Bowl stadium tours, pre- and post-game field access, a tour of the NFL media center, meeting the Super Bowl referee prior to the game and the opportunity to watch the Super Bowl Halftime Show rehearsal, among others. All offers are subject to availability. Details regarding ongoing Visa Signature offers are available at www.visa.com/signature.
* Prepaid Issuer Gift Card - Cardholders will be able to showcase their fan passion through NFL-themed gift cards that can be purchased at www.GiftCards.com.
For the sixth consecutive year, Visa has teamed up with the NFL and NFL PLAYERS to help high school and college students take control of their financial future. Financial Football is a free money management video game and the centerpiece of a nationwide initiative to promote financial literacy.
Visa has partnered with 26 state governments to distribute the Financial Football game to more than 12,000 high schools. Financial Football has been rolled out statewide to every public high school in: Arizona, California, Colorado, Connecticut, Florida, Hawaii, Illinois, Iowa, Indiana, Kentucky, Louisiana, Maine, Massachusetts, Missouri, Nevada, New Hampshire, New York, North Dakota, Ohio, Pennsylvania, Rhode Island, South Carolina, South Dakota, Vermont, West Virginia and Wisconsin.
Since the inception of the program, Visa has presented Financial Football to more than 6,000 students in live classroom settings and distributed more than 30,000 interactive CDs to teachers, parents and young adults. The online version of the game, available at www.practicalmoneyskills.com/football, has been played more than 450,000 times.
Visa has extended the reach of Financial Football to educate another group of young adults entering the workforce and ensure they are armed with the necessary tools and knowledge to manage their money and succeed later in life - the 2010 class of NFL rookies. For the third consecutive year, Visa presented Financial Football to more than 250 rookies during the annual NFL Rookie Symposium to reinforce the importance of financial literacy and teach the basics of managing credit.
As part of NFL Kickoff 2010 in New Orleans on Sept. 9, 2010, Visa has selected 16 student-athletes from Bay High School in Bay St. Louis, Miss. who are involved in the Financial Football program to ride on a Visa-themed float that will travel through the heart of the French Quarter during the Krewe of the NFL Kickoff Parade.
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