Sociologist Claims U.S. Economy Suffers From A “Crisis Of Creativity“
Boulder, Colorado -- Sept. 1st, 2010 -- Simeon Hein, Ph. D., sociologist, author, and director of the Mount Baldy Institute, claims that the current economic crisis in the U.S. is the result of a lack of creativity and motivation in the workplace.
According to Dr. Hein “centuries of educational training based mainly on left-brained analytical skills such as linear and logical thinking have left many people deficient in essential whole-brain thinking practices including creativity, empathy, and design.”
Hein sites recent books like Daniel Pink’s “A Whole New Mind” and Malcolm Gladwell’s “Blink” that lend credence to the idea that human thinking skills have been unnecessarily limited by a educational overemphasis on sequential analysis, logic, and memorization. This has led to a deficiency of successful new products and services in the U.S. economy in recent years.
In contrast to this detrimental trend, companies like Google, Apple, 3M and others employ strategies to maximize employee creativity. Google’s “twenty percent time” stimulates unstructured, right-brain thinking has led to many of Google’s most innovative applications like Gmail, Adsense, and Google Earth among others. Another example of this creative approach is seen at India’s flagship engineering university, IIT, whose graduates must design projects without the aid of computers.
Hein recommends new approaches to learning that emphasize creativity, intuition, and spontaneity. To this end his institute offers online classes in what he calls “Virtual Viewing” based on techniques originally developed by the U.S. Army in the 1970’s. These methods are designed to give a person greater access to their subconscious thoughts and perceptions. Hein claims his courses help people develop their full-brain potential resulting in more creativity and heightened access to a wider range of informational resources. See http://www.VirtualViewing.org/neweconomy for more information.
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