Mark O’Brien to present ‘Making Your Agency’s Website Irresistible to Prospects’ at MYOB Conference
O’Brien, president of web development firm Newfangled, will show marketing firm leaders how to transform website from online brochure to business-generating tool.
Chapel Hill, North Carolina (August 20, 2010) -- Marketing firms that want to know how to transform their websites from online brochures into business-generating tools can find out how from Mark O’Brien, president of web development company Newfangled (newfangled.com), who will present at the MYOB Conference to be held in New York City October 12-14. Mark’s 75-minute session, titled “Making Your Agency’s Website Irresistible to Prospects” begins at 10:45 a.m. on Oct. 13 at The Sheraton New York Hotel & Towers. The event is presented by HOW Magazine and David C. Baker of ReCourses, Inc. Register for the full conference ($1,195) on the HOW business conference website: http://www.howbusinessconference.com/register/.
“The competitive landscape marketing firms find themselves in has changed dramatically due to the economic and technological disruptions over the past decade. Now more than ever, your website is the primary channel through which your firm is being discovered and evaluated. I’m looking forward to helping marketing firm leaders better understand not only the possibilities of their websites, but what changes they need to make to bring that to fruition,” said O’Brien.
The presentation, which will discuss social media, search engine optimization, content strategy, calls to action, and measurement, will outline how to create a site that both bolsters your perception among those who already know you and attracts new prospects who need your expertise but aren’t familiar with your firm.
The 2010 MYOB Conference, presented in partnership with noted consultant David C. Baker, features a program of expert speakers with first-hand knowledge of the challenges design firms face, thought-provoking sessions to help marketing firm leaders improve the bottom line, and the opportunity to network with other creative firm principals. Additionally, the conference offers marketing firm leaders three days of intensive problem solving combined with big-picture, long-term planning in which participants will look at the work, clients and marketing from a new angle and take away solutions to some of their toughest business problems.
Newfangled is a web development firm with offices in North Carolina and Rhode Island that works with ad agencies, marketing firms, and in-house marketing departments to build conversion-focused websites for mid-sized businesses.
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