Piperlime Pop-Up Store Launches in New York

September 9-October3 93 Mercer Street 11am-8 pm daily

SAN FRANCISCO -- Piperlime, the online shop known for the freshest styles in shoes, apparel, handbags and jewelry, is launching its first pop-up store in the SoHo neighborhood of New York at 93 Mercer St. (at Spring St.). The pop-up store will be open for 25 days, starting September 9 to align with New York Fashion Week and closing on October 3, 2010.

Piperlime is creating an engaging store environment that will immerse customers in the unique experience of the brand from the moment they step inside. The pop-up store will include an edited assortment of the top fall styles from coveted brands like Marc by Marc Jacobs and Frye, tips on how to wear the season’s trends, favorite picks from fashion editor and stylist Rachel Zoe and exclusive product from brands such as 7 For All Mankind, AG Adriano Goldschmied, Cynthia Vincent, and more.

“We are excited to share this experience with the public,” said Jennifer Gosselin, General Manager of Piperlime. “It’s the first time that Piperlime will be available in a three-dimensional environment, where customers can touch and feel product, put together head-to-toe outfits, and pick personal favorites from exclusive jewelry items to vintage-inspired tops to the must-have-boot for Fall.”

Piperlime will also introduce the “styling loft” within the store, a designated area where customers can show their own creative style. Piperlime will reveal a daily creative brief and customers will have the opportunity to style outfits that meet the challenge and submit their looks for a chance to be showcased in the store and win a Piperlime Giftcard.

Piperlime will celebrate the opening of their pop-up store by hosting an in-store event during Fashion’s Night Out on September 10. The pop-up store will be open late (until 11pm) for customers to get the chance to meet and get styling advice from Rachel Zoe and also take photos and with the cast of Project Runway. The designers of Project Runway created a tote bag exclusively for Piperlime (available with purchase while supplies last).

About Piperlime

Launched in October 2006, Piperlime is an online boutique that inspires customers with a fresh and unique mix of products, brands and price points. Exclusive contributions from guest editors keep customers in fashion and in the know. Visit us at piperlime.com

About Gap Inc.

Gap Inc. is a leading global specialty retailer offering clothing, accessories and personal care products for men, women, children and babies under the Gap, Banana Republic, Old Navy, Piperlime and Athleta brand names. Fiscal 2009 sales were $14.2 billion. Gap Inc. operates about 3,100 stores in the United States, the United Kingdom, Canada, France, Japan, and Ireland. In addition, Gap Inc. is expanding its international presence with franchise agreements in Australia, Asia, Europe, Latin America and the Middle East. For more information, please visit gapinc.com.