Hitachi Data Systems Says Data Center Transformation Is Key to Solving IT Challenges in a Knowledge Economy

Presents Key Customer Findings that Illustrate the Importance of an Agile, Virtualized, Automated and Cloud-Ready Data Center

Tokyo - Hitachi Data Systems Corporation, a wholly owned subsidiary of Hitachi, Ltd. (NYSE: HIT), today announced continued technology innovations that help organizations apply new efficiencies and capabilities to optimize infrastructure, reclaim storage and improve alignment with their evolving business requirements. These innovations, including cloud computing solutions that reduce total cost of ownership (TCO), were discussed at Hitachi uVALUE Convention 2010, the largest annual corporate event hosted by the Corporate and Information Telecommunication and Systems Company of Hitachi, Ltd., at the Tokyo International Forum in Tokyo, Japan.

“Data as a raw resource is of limited use. Organizations need an IT infrastructure that can transform data into usable information. Technologies rooted in virtualization and cloud computing are a strategic and cost-effective way to consolidate resources and build simple, flexible and sustainable infrastructures. The result is a transformed, virtual data center that offers tangible benefits including efficiency, ease of management and cost savings,” said Claus Mikkelsen, chief scientist, Hitachi Data Systems.

This year’s uVALUE Convention, held in conjunction with the Hitachi 100th anniversary, focuses on “Dependable Technologies for the Next 100 Years – Accelerating Innovation of Society and Business through Collaborative Creation.” The event showcases the research talent that exists across the Hitachi Group and the technology innovation that fuels Hitachi, Ltd. and its subsidiaries to bring to market products and services that improve lives and businesses. This year, Michael Hay, chief strategist of Strategic Product Operations and Planning at Hitachi Data Systems, will present findings on the value that innovative storage solutions bring to customers today.

About the Hitachi uVALUE Convention 2010
The Hitachi uVALUE Convention 2010 features 100 seminars and panel discussions on the IT industry’s most relevant topics, such as network, systems, security and IT platform solutions, cloud computing and green IT. This year’s theme, centered on accelerating society and business innovation through collaboration, extends to all aspects of the Hitachi IT business, including storage. The convention showcases more than 100 products and solutions from Hitachi, Ltd., including a world-class, environmentally friendly mini data center achieved by the Hitachi Harmonious Green Plan and Project CoolCenter50 corporate initiatives aimed at reducing 330,000 tons of carbon emissions and slashing power consumption by as much as 50 percent by 2012.

Web Resources

* HDS Blogs: http://blogs.hds.com/michael; http://blogs.hds.com/claus
* Follow us on Twitter: http://twitter.com/HDScorp

About Hitachi Data Systems
Hitachi Data Systems provides best-in-class information technologies, services and solutions that deliver compelling customer ROI, unmatched return on assets (ROA) and demonstrable business impact. With a vision that IT must be virtualized, automated, cloud-ready and sustainable, Hitachi Data Systems offers solutions that improve IT costs and agility. With more than 4,200 employees worldwide, Hitachi Data Systems does business in more than 100 countries and regions. Hitachi Data Systems products, services and solutions are trusted by the world’s leading enterprises, including more than 70 percent of the Fortune 100 and more than 80 percent of the Fortune Global 100. Hitachi Data Systems believes that data drives our world – and information is the new currency. To learn more, visit: http://www.hds.com.

About Hitachi, Ltd.
Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 360,000 employees worldwide. Fiscal 2009 (ended March 31, 2010) consolidated revenues totaled 8,968 billion yen ($96.4 billion). Hitachi will focus more than ever on the Social Innovation Business, which includes information and telecommunication systems, power systems, environmental, industrial and transportation systems, and social and urban systems, as well as the sophisticated materials and key devices that support them. For more information on Hitachi, please visit the company’s website at http://www.hitachi.com.