Fujifilm Instax Mini 7S Stars In B.o.B’s "Airplanes" Video

Instant Camera Lands Role in Hip Hop Star’s Latest Video

Valhalla, N.Y., July 14, 2010 – FUJIFILM North America Corporation today announced that its trend-setting Instax Mini 7S instant camera has landed a starring role in hip hop and R&B music phenomenon, B.o.B’s latest video for the hit song, “Airplanes” featuring Hayley Williams of the alternative rock band, Paramore. The camera and its signature credit card-sized, white bordered photos make their music video debut, bringing still images to life.

“B.o.B. is redefining hip hop music through his creative artistry, and Fujifilm is redefining the instant film category through our commitment to the culture of photography,” said Kayce Baker, director of marketing, Imaging Division, FUJIFILM North America Corporation. “It was great to bring these two parallels together in the “Airplanes” video. We love the final product and I think it is the perfect fit for the Instax Mini 7S and the Instax brand that Fujifilm continues to build on.”

“Instant photography is really a new way of taking pictures for much of B.o.B.’s fan base who grew up on digital photography,” said Jonathan Feldman, vice president, Brand Partnerships and Sports Marketing, Atlantic Records. “Producing the “Airplanes” companion video with the Instax Mini 7S was a lot of fun and we are thrilled that we were able to team up with Fujifilm for this great video.”

To check out B.o.B., Hayley Williams and the Instax Mini 7S in “Airplanes”, go to www.bobatl.com. To learn more about Fujifilm’s Instax Mini 7S instant camera, visit www.fujifilmusa.com/mini or www.facebook.com/fujifilminstax.

Fujifilm brought its first commercial grade instant camera model to the U.S. in 2008 to serve professional markets who rely on instant film. Since then, Fujifilm has introduced two consumer model Instax instant cameras, the Mini 7S and the Mini 25.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Corporation, consists of four operating divisions and two subsidiary companies. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film and the Graphic Systems Division supplies products and services to the printing industry. FUJIFILM Optical Devices U.S.A., Inc. is a provider of binoculars, and optical lenses for the closed circuit television, videography, cinematography, broadcast, and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 20 companies around the world granted U.S. patents in 2009, and in the year ended March 31, 2010, had global revenues of $23.5 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.
* At an exchange rate of 93 yen to the dollar.

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Contact Information

Lauren Restuccia

Manager, Corporate Communications

Fujifilm

Contact via E-mail