Time Warner and Unilever Renew Multi-year Strategic Partnership
Time Warner Inc. (NYSE: TWX) and Unilever (NYSE: UN) have entered into a multi-year strategic partnership which aligns Unilever’s brands and marketing initiatives with the content and audiences of Time Warner’s premier assets. This marks a renewal of a three-year partnership that began in 2007.
Unilever, which was named Marketer of the Year at the Cannes Lions International Advertising Festival in mid-June and was Ad Age’s inaugural Digital Marketer of the Year, has led the industry by taking a different approach to media.
Keith Weed, Unilever Chief Marketing Officer, said, “The variety of top-quality communications platforms that Time Warner offers give us the ability to engage our consumers with innovative brand content that is most relevant to them. As a major marketer, we want to be where our consumers are and these platforms give us the added ability to do that through our extended relationship.”
“We recognize that in order to drive strategic growth for our partners and ourselves, we must focus our efforts on delivering premium content, applications and experiences that serve the client’s brand and uniquely engage the consumer,” said Mark D’Arcy, President of Time Warner’s Global Media Group. “Unilever is second to none in how they apply creativity to the media canvas. We are delighted to continue our partnership.”
Time Warner Global Media Group has become an industry leader in innovative media practices, embracing the evolving digital landscape and offering multi-platform solutions for its clients.
An example of Unilever and Time Warner leading with innovative technology under the partnership, is the new launch of the TIME iPad App. Unilever used a unique multibrand approach to take advantage of the environment and functionality. Both companies were able to experiment with this new platform and identify mutually-beneficial ways to engage consumers.
“We are looking for unique communications solutions from our partners, and Time Warner has helped deliver some exciting programs for our brands,” said Rob Master, Unilever’s North American Media Director. “We are now looking forward to creating more new and engaging campaigns together.”
Since 2007, Time Warner Global Media Group has crafted custom Unilever brand platforms leveraging assets from Warner Bros, Time Inc and Turner Broadcasting. Recent examples include the ideation, production and distribution of a content series for Caress, featuring talent Carson Kressley across digital, in-book, and retail outlets. For Knorr, Time Warner leveraged its wealth of mom insights to produce “Delicious Dinner Diaries,” documenting busy moms making their family’s favorite meals and distributed it across Time Warner branded sites. And, earlier this year, Time Warner Global Media brokered the production of seven segments for Telepictures’ EXTRA covering Bertolli’s high profile “Into the Heart of Italy” program featuring talent Marisa Tomei, Rocco Di Spirito, Dan Cortese.
ABOUT TIME WARNER INC.
Time Warner Inc., a global leader in media and entertainment with businesses in television networks, filmed entertainment and publishing, uses its industry-leading operating scale and brands to create, package and deliver high-quality content worldwide through multiple distribution outlets.
ABOUT TIME WARNER GLOBAL MEDIA GROUP
Time Warner Global Media Group partners with industry leading marketers to create and distribute premium content, applications and experiences that build brands and drive business growth. A catalyst for creativity and collaboration across the company, the Global Media Group offers a unique point of access to Time Warner’s wealth of content, media platforms and consumer insights. Through its efforts, the Global Media Group contributes to the growth of advertising revenue across the Time Warner portfolio.
ABOUT UNILEVER NORTH AMERICA
Unilever works to create a better future every day. We help people feel good, look good and get more out of life with brands and services that are good for them and good for others. Each day, around the world, we serve over two billion consumers. In the United States, Canada and the Greater Caribbean (Trinidad & Tobago, Dominican Republic, Puerto Rico) the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Bertolli, Blue Band, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann’s, Klondike, Knorr, Lipton, Omo, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America – generating nearly $10 billion in sales in 2009. For more information, visit www.unileverusa.com, www.unilever.ca, or www.unilevercaribbean.com.
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