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Leading U.S. Internet Marketing Consultant, Matt Buchenau Invests in Advanced Google Adword Training


In a move to expand and solidify his internet marketing expertise, Matt Buchenau, President of Colorado-based 5Weight Internet Marketing, announced a substantial commitment to mastering Google Adwords through CarbonCopyPRO’s elite education platform, Advanced Pay-Per-Click Academy.

The FTC’s 2009 crackdown on search engine advertising ethics resulted in a nearly immediate and severe purge of many of Google’s most successful internet advertisers. In essence, Google was pressed to enforce its own rules with greater vigilance so that unscrupulous advertisers could not easily prey on vulnerable consumers who were looking to the web for viable income-producing opportunities in the struggling world economy.

“Google did what they had to do to improve the experience for their searchers,” notes Buchenau. “We respect Google’s rules and understand why they had to crack down. As a leading internet marketing consultant, it was critical to our company health that we thoroughly learn the new Adwords playing field. Google is still the world’s most powerful search engine and we see inestimable value and opportunity in becoming and staying Google Adwords literate and compliant at a time when many have given up on it,” Bucheanu adds.

CarbonCopyPRO’s Advanced Pay-Per-Click Academy is an intensive 12-week course provided to its members as a special educational offering. The online curriculum steps students through a series of modules, from a full understanding of Google’s history and FTC compliance efforts to mastering keyword research, target market identification, competitive analysis, campaign structure, effective and compliant ad copy writing, campaign management and a great deal more. Advanced Pay-Per-Click Academy also requires students to adhere to a rigorous study, homework and accountability regimen.

“Internet literacy strategies are a key component of our business,” says Buchenau. “The APPCA course has been like drinking from a fire hose. “There is so much to know to be an effective and relevant advertiser while staying Google compliant and, even more important than that, legal. It’s yet another incredibly valuable offering CarbonCopyPRO has made available to us. We have greatly benefitted, as have our clients. Regardless of what kind or size of company you operate, internet marketing literacy is not optional. We are thankful to have inexpensive access to such a wealth of internet marketing education,” Buchenau concludes.

CarbonCopyPRO has been riding a wave of late. Their marketing platform and online community of entrepreneurs has expanded to over 180 countries around the globe. The company has set a lofty goal of producing 100 Millionaires by 2012. Employing their unique approach of providing members with cutting-edge internet marketing education, pre-designed websites, auto responders, qualifying filters and a high-quality call center, which dramatically increases the overall success rate for its members, CarbonCopyPRO seems well positioned to accomplish their goal.

5Weight Internet Marketing is based in Parker Colrorado and operates it’s real estate marketing website It markets it’s CarbonCopyPRO affiliation under the website: and maintains a blog at


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 search engine ethics
 internet marketing ed
 internet literacy
 google compliance

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