Mercedes-Benz of Long Beach Announces Mercedes-Benz E-Class Coupe Recieves Praise by J.D. Power & Associates

June 22, 2010 – Signal Hill, Calif. – Mercedes-Benz of Long Beach announce Mercedes-Benz has demonstrated higher initial quality than import brands for the first time, according to the J.D. Power and Associates 2010 U.S. Initial Quality Study(SM) (IQS).
According to J.D. Power and Associates Initial Quality StudySM(IQS) revealed new models and major redesigns continues to improve in 2010, led by new launches from brands such as Mercedes-Benz.
The all-new Mercedes-Benz E-Class Coupe launched with notably high initial quality levels. Historically, newly launched models have incurred substantially more quality problems than carryover models, on average. However, more than one-half of all models launched during the 2010 model year perform better than their respective segment averages.
“Mercedes-Benz of Long Beach was extremely excited to see the results of the latest study,” said General Manager, Ray Burke. “The Mercedes-Benz E-Class Coupe is a bold and efficient model. We’re happy to see Mercedes-Benz continues to regain praise,” he said.
The Initial Quality Study serves as the industry benchmark for new-vehicle quality measured at 90 days of ownership. The study is used extensively by manufacturers worldwide to help them design and build better vehicles and by consumers to help them in their vehicle purchase decisions.
Initial quality has been shown over the years to be an excellent predictor of long-term vehicle durability, which directly impacts consumer purchase decisions. The study captures problems experienced by owners in two distinct categories—design-related problems and defects and malfunctions.
Mercedes-Benz of Long Beach, located at 2300 E. Spring Street in Signal Hill, Calif., strives to offer the highest levels of service in all departments with competitive pricing. With a knowledgeable sales staff, factory-trained service and parts experts and a wide selection of new and Certified Pre-Owned vehicles, Mercedes-Benz of Long Beach is committed to providing Southern California residents with a true Mercedes experience.
For more information about current offers, please call 562-988-8300 or visit mbzlongbeach.com.

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