In Style Partners With XM Satellite Radio To Create Original Programming
Washington D.C., March 29, 2006 -- XM Satellite Radio and In Style are partnering to bring inspiring celebrity fashion, beauty and lifestyle content of the magazine to the more than six million XM subscribers across the country. New short form programming entitled, “In Style Magazine - Inspire Your Style” recently began airing on “Take Five,” (XM channel 155), XM’s talk and lifestyle channel for women.
“We are so excited to be able to bring the pages of our magazine to life for the millions of XM listeners,” said Charla Lawhon, managing editor, In Style. “Our goal is to provide quick inspiration and information to the XM Satellite Radio audience.”
Two to four original ’Inspire Your Style’ segments air each weekday throughout the day on Take Five, as well as other talk and news channels across the XM programming platform. Drawing from In Style’s award-winning pages, service topics are also provided from the brand’s special Weddings, Home and Makeover issues, hardcover books and InStyle.com website. In addition, listeners will soon hear In Style editors as frequent guests on original XM-produced programs such as, “Broadminded,” one of Take Five’s signature talk programs airing weekdays from 5-7 p.m. ET.
“Both In Style and XM Satellite Radio share a mission to create innovative and informative entertainment content for women, and XM’s Take Five channel is a perfect place to bring to life the fresh editorial offered in the pages of In Style Magazine,” says Amy Reyer, director of women’s programming, XM Satellite Radio. “Thanks to our partnership with In Style, we at XM will have even more unique and engaging programming to share with our rapidly expanding female audience.”
IN STYLE, a celebrity, lifestyle and fashion magazine, was launched in June 1994 by Time Inc. and within eleven and a half years has emerged as one of the most successful magazines on newsstands today. IN STYLE takes a uniquely fun and inviting attitude towards style in all its forms which include special issues, international editions, television programming, books, and InStyle.com with more than a million unique users per month. On every page, IN STYLE presents a vibrant, exciting visual feast of fashion, beauty and lifestyle that bridges the gap between fantasy and reality. The magazine inspires readers to express their individual style and shows the personal side of celebrity.
Highly recognized by industry insiders, the award-winning IN STYLE has received numerous accolades including Adweek / Mediaweek magazine’s prestigious “Hot List” and “Big List” and Advertising Age magazine’s “A-List.” In addition, IN STYLE has been a top performer on Capell’s Circulation report for the last several years.
XM Satellite Radio (NASDAQ:XMSR) is America’s number one satellite radio service with more than 6 million subscribers. Broadcasting live daily from studios in Washington, DC, New York City, the Country Music Hall of Fame in Nashville, Toronto and Montreal, XM’s 2006 lineup includes more than 170 digital channels of choice from coast to coast: commercial-free music channels, sports, talk, comedy, children’s and entertainment programming: and the most advanced traffic and weather information.
XM, the leader in satellite-delivered entertainment and data services for the automobile market through partnerships with General Motors, Honda, Toyota, Hyundai, Nissan and Volkswagen/Audi, is available in more than 130 different vehicle models for 2006. XM’s industry-leading products are available at consumer electronics retailers nationwide. For more information about XM hardware, programming and partnerships, please visit http://www.xmradio.com.
Factors that could cause actual results to differ materially from those in the forward-looking statements in this press release include demand for XM Satellite Radio’s service, the Company’s dependence on technology and third party vendors, its potential need for additional financing, as well as other risks described in XM Satellite Radio Holdings Inc.’s Form 10-K filed with the Securities and Exchange Commission on 3-3-06. Copies of the filing are available upon request from XM Satellite Radio’s Investor Relations Department.
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