Flip.to Social Media Service Conducts Beta Launch with Tune Hotels, James Chicago/ NY & Eureka Casino Resort

Novologies announces the beta launch of its new Social Media service for hotels, airlines and restaurants. With the ability to harness the power of Facebook, Twitter and LinkedIn, Flip.to is Novologies’ innovative Web tool that converts customers (guests, passenger and patrons) into brand advocates.

Flip.to’s beta launch partners include the Tune Hotel chain, James Chicago & New York Hotels and the Eureka Casino Resort in Nevada.

Tune Hotels

Since Tune Hotels, based in Kuala Lumpur, Malaysia, opened its first hotel in 2007, more than 900,000 guests have stayed at its current ten hotel locations in Malaysia, Indonesia and the United Kingdom. Today, the hotel chain’s concept of rooms with a “5-star sleeping experience at a 1-star price” is expanding beyond Asia Pacific to the West, with a further 14 hotels slated to open between now, the lead-up to the 2012 Olympics in London and beyond, in excess of 20 across India and approximately 54 across South East Asia within the next 5 years. Tune Hotels is a limited service hotel chain, similar to the low cost advance booking business model practiced by its airline sister company, AirAsia, providing great beds and great power showers at great prices. Innovative practices as well as an eco-friendly hotel operating model, designed to be cost minimal and earth maximal, deliver best deals for smart travelers.


James Chicago / New York

The James Chicago and the James New York are part of the Affinia Collection of boutique hotels. Described as ‘luxury liberated,” the James is a brand of ideally situated, warmly modern, residentially styled luxury hotels.

The James Chicago is located in the heart of downtown Chicago, just steps from Michigan Avenue. With 297 guestrooms and a flexible 7000 square feet of conference space, the hotel caters to both the business and leisure travelers. (The hotels’ David Burke’s Prime House Restaurant is also a member of Flip.to’s beta program).

Expected to open this summer, the James New York hotel rises 20 stories at the corner at Grand and Thompson Streets in SoHo. The 114 rooms and suites will feature built-in bars made of reclaimed wood and unobstructed views of Manhattan from every room. A chef-driven restaurant is also planned, and introductory room rates will start at $299.

Eureka Casino Resort

The Eureka Casino Resort is located in the quaint town of Mesquite, NV balancing the excitement of Las Vegas with the values of a small resort destination. With 214 deluxe guestrooms, a 30,000 square foot casino (including 1,100 slots, 20 tables, Poker Room, Bingo Room and Sportsbook), three restaurants and 4,400 square feet of meeting space, the resort has close proximity the Grand Canyon and some of the top championship golf courses in the U.S. (The hotel’s Gregory’s Restaurant is also a member of Flip.to’s beta program).

One of the most impactful transformations for public relations in the last 6 years is social media. This space allows the industry’s story tellers and people-connectors to conduct their job responsibilities in a much more targeted fashion—reaching influencers in real-time when they are ready to engage, and extending reach well beyond traditional media.

Flip.to is distinctive from any other social media program available in the market today, based on its capability to generate positive ROE (return on engagement), increase online traffic, reinforce brand awareness and accelerate the messaging process.

Presently the company is in discussions with other hotels, airlines and restaurants to join them as charter members of their beta program. All interested parties can review the service and request a Web presentation at the Flip.to Web site.

Contact Information

Ron Callari

VP Sales & Business Development

Flip.to

Contact via E-mail