Lucky Winner of Bisquick® Hispanic Sweepstakes to Share Breakfast in Orlando With Despierta America’s Karla Martinez
Colorado Mom and Her Family Will Also Be Treated to a Three-Day Orlando Vacation
It’s “dream come true” time for Carol Hebert, of Dillon, Colorado, as she, her husband Stephen and two of her children, Connor and Victoria, set off on a magical three day, three night, expense-paid trip to a famous Orlando, Florida theme park, where they will stay at the luxurious Swan & Dolphin Resort.
As the lucky winner of Bisquick® Pancakes’ Spanish language Sweepstakes, “Win a Breakfast with Karla Martinez and a Magical Trip to Orlando,” an exciting highlight of the Hebert family’s unforgettable prize will be a very special Bisquick® breakfast at the resort with Karla Martinez, the charismatic co-host of the Univision Network’s popular morning show, Despierta America. Ms. Martinez is also the celebrity spokesperson of Que Rica Vida, General Mills, Inc.’s multi-brand Hispanic marketing platform, of which the Bisquick® brand is a part.
Hebert’s winning entry was chosen randomly from more than 4,000 who responded to the announcement of the sweepstakes last October by entering online, texting or regular mailing a description in Spanish of their family’s favorite breakfast moment in 10 words or less. Hebert explained she majored in Spanish in college and is conversant in the language.
“Bisquick® Pancakes is a delicious breakfast favorite, primarily shared by the family,” said Meg Carr, Bisquick® Associate Marketing Manager. “While last year’s sweepstakes had five separate winners, this year we decided it would be appropriate to award one Grand Prize to a family of four. In addition to the exciting opportunity to have breakfast with Ms. Martinez, Hebert’s winning package includes round trip airfare for her entire party, two rooms double occupancy at the Swan & Dolphin Resort, and a generous $600 food credit. The trip has an estimated value of $6,000 and will take place Thursday, April 29 through Sunday, May 2, 2010.”
The Bisquick® Sweepstakes is a creation of Que Rica Vida (What a Good Life). The fast-growing General Mills initiative was created five years ago to provide modern Hispanic moms with lifestyle tips, culturally relevant recipes and solutions that help them preserve their heritage and traditions, while integrating into American society. The cornerstone of the program is a free, quarterly, Spanish-language, lifestyle magazine of the same name, and a newly re-designed website, www.QueRicaVida.com, which is scheduled to be launched next month. The magazine is distributed to more than 400,000 Latina women throughout the country, via direct mail, as well as in stores and at community-based organizations.
About Que Rica Vida
Now in its fifth year, the Que Rica Vida initiative is an important resource designed to provide Latina moms with culturally relevant lifestyle information and expert advice on Education, Holiday Occasions, Health & Wellness and Family -- issues of great importance to Hispanic families in America. The program was developed by General Mills to help the Hispanic mother succeed in creating a healthier, easier, richer life for her and her family. The cornerstone of the Que Rica Vida initiative is its free quarterly lifestyle magazine and website of the same name, www.quericavida.com.
About General Mills
One of the world’s leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Cascadian Farm, Muir Glen, and more. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2009 global net sales of US$15.9 billion, including the company’s $1.2 billion proportionate share of joint venture net sales.
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