The Myth of Whole Food, Plant Based Vitamins: Busted


WEBWIRE – Wednesday, April 28, 2010

Santa Barbara, CA - In response to a growing marketing buzz about “whole food” or “plant based” vitamins, Doug Ingoldsby, AKA “The Vitamin Professor” and the founder of ALL ONE, has released a statement about “synthetic” and “whole food vitamins” - revealing the truth few nutritional supplement companies will speak about. He has recently been the featured guest on nationally syndicated radio such as the Mark and Brian show, out of Los Angeles as well as the popular Know the Cause show with Doug Kaufman.

Ingoldsby addresses the issue head on: “It is a very common misconception that certain vitamin supplements come from whole foods or are ’plant based’ while others are ’synthetic’. For years and years hundreds of different companies have continued to mislead consumers by continuing to perpetuate this myth as a way to market their products to the natural foods customer.”

What exactly ARE the “food based” or “food grown” vitamins being sold now? Doug explains: “Food based supplements are just that, a blend of synthetically created nutrients in a ’base’ of a small amount of food material. ’Food grown’ supplements are synthetically created nutrients which have been cultured in a matrix of yeast and sometimes other ingredients like bioflavonoids and/or probiotics. Because these USP vitamins have been ’fed’ to a yeast culture they are then called food grown"

It’s common now to see the pretty pictures of fruits and vegetables on the package with claims such as “derived from organic whole food sources”. But as Ingoldsby points out, “to a trained eye, the names of the synthetically created USP nutrients are listed right on the label in plain view i.e.: Thiamine, Riboflavin, Pyridoxine etc"

While it’s generally accepted that a diet of whole foods with plenty of fresh fruits and veggies is ideal and provides basic nutrition, it appears that most people do not get enough of these foods AND that the levels of vitamins naturally occurring in foods are NOT high enough to be a true “source” of high potency supplements. Doug explains: “There ARE B vitamins in brown rice, however, not at the levels necessary to use them as a ’source’ of B vitamins in commercial vitamin products. The companies that claim to produce ’rice based B vitamins’ are simply adding rice hulls to the USP grade B vitamins.”

The Vitamin Professor points out, however, that not ALL nutrients in supplements (primarily minerals and proteins) are synthetically created. “Often times the beginning point of the synthesis process with certain vitamins (vitamin E for example) DOES begin with plant material.”, says Doug.

Insgoldby concludes: “A high quality powdered vitamin such as ALL ONE is high potency nutrition that is more like whole food than any hard pressed tablet could ever hope to be.”

About Doug Ingoldsby and ALL ONE

Doug Ingoldsby is the founder of ALL ONE Vitamins, in business for 40 years. The ALL ONE powdered multivitamin and weight loss formulas are in generous amounts of natural, whole food bases - either New Zealand dairy protein or California grown rice protein in the Vegan formulas. Being pure nutrient powders, all ALL ONE formulas are free of the non nutritive binders, fillers, lubricants, coating and disintegrating agents found in ALL tablet products. They are also free of the preservatives that are found in ALL pre-made liquid formulas. For the original Vitamin Professor article and related articles, see links below.



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Contact Information
Doug Ingoldsby
Founder
ALL ONE Vitamins
Contact via E-mail


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