DigitalGrit Introduces New XML Feed Product

BOONTON, NJ -- 10/27/2004 -- Web marketing and technology firm DigitalGrit introduced its new FeedBlaster™ Technology today. The new XML-feed tool will enable Web site owners to seamlessly distribute optimized content feeds to paid inclusion search engines like Yahoo’s Site Match Xchange as well as to shopping engines like Google’s Froogle and Shopping.com.

Paid inclusion on search engines and web shopping sites provide a tremendous opportunity for companies to obtain additional visibility, distribution, and sales across sites like Yahoo!, MSN, CNN or shopping engines like MySimon and BizRate. However, each engine has its own rules, formats and data requirements, making it a formidable chore for marketers to take advantage of these various channels.

With FeedBlaster™ Technology, a company can provide DigitalGrit with a single feed or data dump, which is then customized and formatted for each shopping site or paid inclusion program. For clients that do not have a structured content database, DigitalGrit can also crawl their sites to retrieve their content. This one-to-many distribution technology simplifies the process for marketers, reduces the cost, and speeds time to market. In addition, as a result of DigitalGrit’s tracking technology, marketers are able to determine which channels are working -- and which aren’t.

Steve Curtin, Vice President of eMarketing, describes FeedBlaster™ technology as a breakthrough for site owners. “Now site owners can take full advantage of over 75% of the web’s paid inclusion opportunities -- without having to redesign their sites for search engine optimization.” Curtin adds, “The capability of FeedBlaster™ technology allows ranking and indexing, customized titles and descriptions, dynamic content updates, end-to-end tracking and optimization, and comprehensive planning, execution, and reporting for sites that previously couldn’t be spidered easily -- or that just contained too much information for manual feeds.”

The northern New Jersey-based firm, whose clients include ADP, Sony, Reuters, Morgans Hotel Group and many other Fortune 1000 companies, is well known for its leadership in the Search Engine Marketing (SEM) field. FeedBlaster™ technology is the latest addition to its proven-effective, enterprise-level solutions.

For more information on FeedBlaster™ Technology and DigitalGrit, please call the company’s headquarters at 973.316.9696.

About DigitalGrit, Inc.

Established in 2000, DigitalGrit is a leading and innovative online marketing and Web technology firm. The company takes a holistic approach to Internet marketing: Developing the strategies, inventing the creative, measuring and optimizing the programs, and building and powering the systems that make it all work. Marketing across channels including Search Engines, Email, Banners, Behavioral Ads, and beyond, DigitalGrit is dedicated to producing above-the-bar results.

The firm’s client list includes some of the world’s best-known companies, including ADP, American Express, Berlex Laboratories, Consumer Reports, Morgans Hotel Group, Reuters, Samsung, Sony and Prudential.

DigitalGrit is an active member of the Interactive Advertising Bureau, the Search Engine Marketing Professional Organization (SEMPO), and is a Microsoft Certified Partner. The company is also proud to be an Overture Certified Site Xchange Provider and a member of the Overture Ambassador Program.

Contact Information

Aimee Kessler Evans

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DigitalGrit

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