Top Copywriter Angela Booth Reveals Five Easy Ways to Make More Sales Online
April 12, 2010 -- Top copywriter Angela Booth has published a new article on her Creativity Factory Blog sharing five easy ways for businesses to make more sales online.
She sums up her advice with these words: ’be there and be human.’
She says: “As competition grows online, and Pay Per Click advertising becomes ever more expensive, companies can’t afford to have static Web sites. A Web site needs to become interactive to engage both prospects and customers.”
Engaging their audience may not feel comfortable at first Angela believes, but she advises companies to take the plunge and to create a blog and a Twitter account. She says that while many companies still view blogs as being a variety of journal, and indeed blogs can be used as a way of disseminating news, just like a newspaper, essentially a blog is simply a way to publish material across the Web instantly.
She says: “Really Simple Syndication (RSS) makes a blog powerful. A company’s news can appear on sites like Google Blogs and Technorati which syndicate news within minutes, expanding a company’s reach effortlessly. Contrast this with a static site, which needs expensive promotion to gain visitors.”
Blogs are written in a casual and informal style. Readers can comment on blog posts, which means that not only does a company get instant feedback on what their customers like and what they don’t, blog posts also build trust.
Read the complete article, “Web Marketing: 5 Easy Ways to Make More Sales”, at http://angelabooth.com/wp/2010/04/11/web-marketing/
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