UK branding and design experts to give insight into Challenger Brands
Leading industry experts on brand innovation will be participating in the ‘Challenger Brands. An evening with Williams Murray Hamm’ event, sharing their knowledge and expertise about branding and design innovation. The event will take place in front of a high-profile marketing audience from companies such as Virgin Atlantic, BBC, Britvic, O2 and Cadburys.
The Challenger Brands event will offer advertisers and designers with a great opportunity to meet and converse with industry experts about the future of marketing and brand innovation. The event, taking place on April 13th at the Covent Garden Hotel, London, will also provide be a one-off chance to meet with four market leaders of Challenger brand thinking,
Recognisable brands often seem to be an unstoppable force in today’s market, with the ability to outspend any rival. However, there are certain remarkable small brands that have adopted a unique innovative behaviour and succeeded. The success of these ‘Challenger’ brands has been one of the most interesting incidents within recent marketing history.
The four experts attending the Challenger Brands event will be Adam Morgan, the founder of ‘The Challenger Project’, consultancy eatbighfish, and author of ‘Eating The Big Fish’. Tim Wright, the commercial and marketing director of King of Shaves, a brand whose aim is to become the Number 1 Challenger brand to Procter and Gamble’s Gillette. Richard Williams, founder of Williams Murray Hamm, the award-winning design agency with a formidable reputation for delivering a significant return on investment for entrepreneur-led brands. Neil Christie, managing director of advertising agency Wieden & Kennedy, whose founding principles of foolishness and chaos have made them one of the world’s most esteemed creative businesses.
‘Challenger brands. An evening with Williams Murray Hamm’ will be held on Tuesday April 13th, between 6.30pm-10.30pm, at the Covent Garden Hotel, 10 Monmouth Street, London, WC2H 9HB.
Due to the high demand of the event and the restricted space available, invitations will be limited to 50. There are a few places left so if you wish to attend you may email email@example.com requesting a place. Williams Murray Hamm advise to RSVP as soon as possible.
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