Letís Color Campaign Reaches France
The global Letís Color campaign launched by AkzoNobelís Decorative Paints business reaches France today, when employees and members of the local community will be brightening up drab buildings in Aulnay-sous-Bois.
A worldwide initiative designed to transform grey spaces with colorful paint, the campaign recently caused a splash in Lapa, Brazil, and is due to reach the UK and India during the next two weeks. Residents of Aulnay-sous-Bois will spend today and tomorrow working with AkzoNobel employees to transform their community.
ďLetís Color is our new global campaign for Dulux and is a key step in establishing a truly global brand,Ē explained Tex Gunning, the AkzoNobel Board member responsible for Decorative Paints. ďOur aim is to inspire people to make a decorative change by demonstrating how a splash of color can make a great impact in their home and how they live and feel within it.Ē
The UK event will be taking place at a school in Tower Hamlets, east London, on March 26 and 27, while the Indian project is being staged in Jodhpur on April 2 and 3.
You can sign up to take part by visiting the Letís Color website or follow the project on the Letís Color Blog, Twitter, YouTube and Flickr.
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