Interactive Marketing Firm helps Organizations Convert and Nurture Website Visitors and Manage Entire Marketing Programs
Paul Mosenson of Online Media Tactics and Cathy Larkin of Web Savvy PR are joining forces to create NuSpark Marketing, a new Philadelphia area start-up serving B2B (business to business) clients and other organizations. With more than 20 years of traditional advertising, PR and marketing experience each, combined with new media experience, they have assembled a team to create customized, integrated strategic marketing plans that go from soup to nuts - or, more accurately - from prospect or lead, to customer, and on to growing repeat business from those existing customers.
While many firms specialize in generating website visitors through:
• Pay-per-click advertising
• SEO (search engine optimization, or, getting a business on the first page of Google or Bing)
• Social media marketing
• E-mail marketing
• and website design firms create the actual online presence
NuSpark Marketing handles these aspects, and adds specific conversion tactics and what’s called “lead nurturing” as part of their integrated services. Research shows companies close a higher percentage of their website traffic when they implement a marketing automation/lead nurturing program. A DemandGen Report presents findings from a recent poll of B2B marketers showing that those companies who have successfully deployed lead nurturing programs showed an “average 20% increase in sales opportunities from nurtured leads and found dramatic improvements to key conversion stages in the sales process.” Messages are automatically scheduled, distributed, and organized by predefined customer segments, and can integrate with software such as SalesForce.
“What good is a sound traffic acquisition strategy when your website can’t convert visitors into taking an action? Then, what good is a sound conversion strategy if you don’t have a system to sell those prospects properly? That’s one specialty we provide that others don’t - management of lead nurturing programs,” said Paul Mosenson, a long-time advertising veteran and founder of NuSpark Marketing. Mosenson and his team also understand that many companies have a disconnect between marketing and sales; NuSpark Marketing works with companies to correct those issues by running these lead management programs and acting as a key go-between between these departments. “We are not tied to any one program, ” Mosenson adds, “we research the right fit for each individual company; there is no one-size fits all with us.”
Conversion tactics such as blog subscriptions, newsletters, webinars, white papers, coupons or special offers are important tools. “By providing something of value,” explains Mosenson, “the ratio of website visitors to conversions (sales/sign-ups etc) increase. It’s no longer enough just to include a simple Contact Us on the website menu.” NuSpark Marketing brings in specialists that create, write, and manage the conversion process, which also includes analysis of landing pages/websites to make them Google-friendly and conversion-friendly.
Another unique element of NuSpark Marketing: “We include a team of high level business strategists experienced in a variety of industries to act as project managers and strategy leaders.” Since our focus is “strategy-first,” Mosenson and his team analyze all aspects of a firm’s marketing and advertising status, and then put together a customized plan to increase a company’s web presence, build traffic, convert traffic, and sell traffic.
Additionally, NuSpark Marketing focuses on integrated strategy covering all mediums, traditional and new, and plan how to measure those mediums, before specific tactics are implemented. Mosenson has been a traditional Media Strategist for 25 years, and one of his key partners and a PR and social media strategist, Cathy Larkin, has been in traditional PR pro for over 20 years; she has been integrating social media into the mix for the past several years at her company, Web Savvy PR. “Our traditional media experience gives us a real-world perspective that some of these new media firms just don’t have. Our recent online marketing work just gives us a new set of tools to consider using for our clients,” said Mosenson.
In summary, NuSpark Marketing separates themselves from other internet and advertising firms by:
• Managing the entire leads to sales process: customer acquisition, conversion, and retention.
• Focusing on an integrated marketing strategy: traditional media, interactive media, social media. Then implementing and measuring tactics that support the strategy.
• Flexibility in scope of services. NuSpark Marketing can fill in with one or two needs, or manage the company/organization’s entire marketing program.
- Contact Information
- Paul Mosenson
- NuSpark Marketing
- Contact via E-mail
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