Smart Communications’ subscribers to enjoy innovative and customized services

Espoo, Finland - Selects Nokia Siemens Networks’ unified charging and billing solution

Smart Communications, the largest mobile communications service provider in the Philippines, will soon be able to rapidly introduce new, customized services for its subscribers. The operator has selected Nokia Siemens Networks’ unified charging and billing solution to enable a faster time-to-market for its services.

“Smart Communications has deployed a large number of services in the Philippine market over the last several years,” said Orlando B. Vea, chief wireless adviser at Smart Communications. “The increased complexity in our charging and billing platform arising from this was posing challenges to the rapid development and roll-out of new services for our large and growing subscriber base. Nokia Siemens Networks’ unified solution will help us rapidly create and customize a wide range of services to enhance the end-user experience, as well as improve operational efficiency.”

“Consumers today are demanding a more personalized experience, which telecom service providers can offer by better understanding their subscribers’ usage behavior and preferences,” said Ricky Corker, head of the Asia Pacific region at Nokia Siemens Networks. “Smart Communications has always been recognized as an innovative provider of mobile communications services. And our solution, based on the charge@once unified product, will further help it improve the speed and efficiency of bringing more innovative services to the Philippine market.”

charge@once unified is a key component of Nokia Siemens Networks’ unified charging and billing solution. It allows Smart to charge for content, transactions and data sessions, independent of whether subscribers use the prepaid or postpaid method of payment. The solution offers hundreds of predefined marketing scenarios which can be combined and configured to rapidly create a wide range of services. It also provides Smart Communications with in-depth insight into its subscribers and their service usage patterns.

Nokia Siemens Networks will also provide installation, customization and systems integration services to Smart to support the integration of charge@once unified into its network. Deliveries of the solution begin this month.
About Smart Communications

Smart Communications, Inc. is the Philippines’ leading wireless services provider with 40 million subscribers on its GSM network as of end-December 2009. SMART has built a reputation for innovation, having introduced world-first wireless data services, including mobile commerce services such as Smart Money, Smart Load and Smart Padala. SMART also offers 3G and HSPA services. Its Smart Link service provides communications to the global maritime industry. Smart Broadband, Inc., a wholly-owned subsidiary, offers a wireless broadband service, Smart BRO, with 1 million subscribers as of end-December 2009. SMART is a wholly-owned subsidiary of the Philippines’ leading telecommunications carrier, the Philippine Long Distance Telephone Company. For more information, visit www.smart.com.ph
About Nokia Siemens Networks

Nokia Siemens Networks is a leading global enabler of telecommunications services. With its focus on innovation and sustainability, the company provides a complete portfolio of mobile, fixed and converged network technology, as well as professional services including consultancy and systems integration, deployment, maintenance and managed services. It is one of the largest telecommunications hardware, software and professional services companies in the world. Operating in 150 countries, its headquarters are in Espoo, Finland. www.nokiasiemensnetworks.com

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