Omniture SearchCenter Automates Keyword Discovery to Reduce SEM Costs and Increase Conversion
SAN JOSE, Calif., Omniture, an Adobe company (NASDAQ:ADBE) and a leading provider of online business optimization software, today announced the newest version of Omniture SearchCenter, providing deeper insight into how consumers are engaging with paid search links across all supported search engines. SearchCenter, through an enhanced integration with Omniture SiteCatalyst, now provides search query data for all major search engines. Through this data, SearchCenter offers recommendations on potentially strong-performing keywords, refinement of existing terms and discovery of negative terms. This allows customers the capability to reduce keyword costs and increase conversion rates by matching more relevant ads with search terms. Also, new enhancements to bid management automation save time and give greater flexibility and control over search campaigns.
To better optimize ad spend, search marketers require insight into the actual queries consumers are entering for research or buying needs. However, collecting and analyzing query data and managing bid strategies for large sets of keywords is complicated and time consuming. The newest version of SearchCenter addresses these issues with several updates that include:
* Consolidated query data reports across all supported search engines that save effort and time required for analysis by search marketers.
* Analysis of query data provides additional keyword recommendations based on search behavior from actual queries resulting in additional traffic for advertisers.
* Create bid management strategies with new default templates or easily create custom bid management strategies based on key conversion metrics.
“Recently, our company was named a winner in the B2B online awards, thanks to our use of Omniture SearchCenter and Omniture SiteCatalyst,” said Petra Studholme, paid search manager, Xbridge Limited (www.simplybusiness.co.uk). “With the new updates to SearchCenter, I no longer have to run search query reports from Google. I can manage this process directly within SearchCenter. This functionality alone saves me a couple of hours a day. SearchCenter now plays a significant role in our growing online initiatives.”
“The latest SearchCenter release will help BGT advance the level of insight we provide into our clients’ marketing programs,” said David Clarke, Founder and Managing Partner of BGT Partners, one of the oldest and most award-winning interactive agencies in the U.S. “The new keyword recommendation application will help further expand and optimize our keyword lists. Additionally, updates to the bid rule functionality have allowed for better and more efficient management of paid search campaigns.”
Omniture SearchCenter is the company’s search engine marketing management application and is now approaching $1 billion in ad spend under management. SearchCenter is part of the Omniture Online Marketing Suite, an integrated suite of optimization applications for visitor acquisition, conversion, online and channel analytics.
The new version of Omniture SearchCenter is now available. For more information on Omniture SearchCenter, contact your Omniture account manager, call toll free (877) 722-7088 or visit www.omniture.com/en/products/search_marketing/searchcenter
About Omniture, An Adobe company
Omniture, a business unit of Adobe Systems Incorporated, is a leading provider of online business optimization software for managing and enhancing online, offline and multi-channel business initiatives. Hosted and delivered via on-demand subscription service and on-premise solution, Omniture software enables customers to capture, store and analyze information generated by their Web sites and other sources, providing business insights into the performance and efficiency of marketing and sales initiatives and other business processes. For more information, visit www.omniture.com.
About Adobe Systems Incorporated
Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com.
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