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#1 Direct Marketing Agency Epsilon to Provide Services to Kraft Foods


Epsilon to Provide Comprehensive Digital and Direct Marketing Services for North American Consumer Web Brands

DALLAS, TX - Epsilon, the industry’s leading marketing services firm, is supporting Kraft Foods in developing an enhanced, innovative consumer relationship marketing program . An Alliance Data (NYSE: ADS) business, Epsilon announced today that it will provide a comprehensive direct-to-consumer marketing solution, including database and data management, consumer data integration, permission-based email marketing services, multi-channel campaign management and interactive web services to Kraft Foods Inc. (NYSE: KFT). Kraft Foods is the world’s second-largest food company with annual revenues of $42 billion.

The multi-year agreements Epsilon signed with Kraft Foods support the company’s largest North American consumer web brands, including, and Epsilon’s full-service marketing and technology teams will provide a wide range of marketing services to Kraft Foods, including a consolidated database and consumer data management environment; consumer address management including change of address processing; marketing campaign management; business intelligence, reporting and analytics capabilities; permission-based email marketing services; and secure application and web services access to Kraft Foods’ consumer database.

Epsilon’s marketing technology, analytics and modeling expertise will enable Kraft Foods to achieve a holistic view of their consumers, enabling them to better understand consumer preferences and to develop customized and innovative communication strategies across multiple consumer touch points, including print, web, call center and other channels.

“We are thrilled to be working with Kraft Foods and supporting their iconic brands. With a history of providing premium food and beverages to consumers worldwide, the company will benefit from Epsilon’s technology and resources to nurture their consumer relationships and grow their business,” said Bryan Kennedy, president of Epsilon. “As a leader in the marketing technology space, we have experience developing strategic marketing and database solutions for our clients that measurably drive sales, enhance brand affinity and strengthen consumer relationships.”


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