Sales Results Show that Conventional Marketing Lacks Performance
Sales results and studies show that conventional marketing methods are steadily losing effectiveness. Jim Schibly learned this the hard way when he started his internet marketing business 5 years ago. Owner of performancemarketinggreenbay.com he has now taught thousands of business owners how to effectively market their businesses online.
Green Bay, WI January 29, 2010. For years, conventional marketing has been the method of choice for finding new customers for businesses everywhere. “However, today’s economy and the increasing use of the internet has made most conventional marketing methods obsolete,” says Jim Schibly, an internet marketing expert and authority on the lack of effectiveness of conventional marketing methods.
“Ten to twenty years ago you could simply place ads, go on the radio and get your business listed in the Yellow pages and generate business. Today, with the advancement of the internet and savvy consumers, it’s easier for anyone to do vast amounts of research, check references and a business before ever considering a purchase. Videos are becoming an extremely powerful method of learning before buying. Conventional marketing methods are becoming less effective and new and innovative ways to attract prospects are in,” he said.
Since starting www.performancemarketinggreenbay.com over a year ago, numerous businesses have implemented his innovative internet marketing system and are seeing a steady increase in business even in a struggling economy. As he points out, however, the shift away from using conventional marketing methods and utilizing the internet effectively is difficult for many to accept.
“In most companies, especially small businesses, conventional marketing methods are the sole method of generating business. Business owners, managers and trainers simply haven’t accepted the reality that conventional marketing methods are becoming increasingly ineffective in today’s complex world and with the increasing popularity and use of the internet,” says Schibly.
He also warns that sellers of conventional advertising have an ulterior motive in pushing outdated conventional marketing methods.
“Sellers of conventional advertising are struggling. Businesses are experiencing cash flow problems and cannot afford to pump advertising and marketing dollars into conventional marketing methods that don’t produce a high return on investment of their marketing dollars,” he said.
Schibly cites numerous reasons for the decay of conventional marketing methods; the growth of the internet as the primary cause which has been accelerated by a weakening economy. He cites several studies that show that dozens of ways now exist for businesses to prospect and increase business and reach larger markets and highly targeted prospects without incurring the costs and low conversion sales rates of conventional marketing.
For more information, or to obtain Jim Schibly’s free ebook, Using the Internet to Double Your Business, please visit www.performancemarketinggreenbay.com
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