Ogilvy & Mather Advertising wins Hisense business in Guangzhou
Win brings the Guangzhou agency its largest new account in recent years
GUANGZHOU — Ogilvy China today announced that O&M Advertising Guangzhou has won the comprehensive brand management account for Hisense’s full suite of home appliance brands in China. Ogilvy’s scope of service will include strategic brand positioning and development of all brand communications and promotions in China.
Notably this account is the largest and most significant win for the Guangzhou ad agency in recent years.
“We are absolutely thrilled to be working with Hisense at a time of intense competition in the home appliances sector. While challenging, the competitive environment also offers us a great opportunity to help Hisense develop creative yet practical solutions that will break through the clutter and connect with consumers in this rapidly growing sector,” said Charles Chiu, Chairman of Ogilvy Guangzhou Group.
About Ogilvy & Mather
Ogilvy & Mather (www.ogilvy.com) is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion, relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a part of the WPP Group (NASDAQ: WPPGY, www.wpp.com.) For more information, visit www.ogilvy.com.
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