Stop Smoking Tip Tackles Anti-Smoking Controversies Head-on

New Smoking Buzz section won’t shy away from being called opinionated

SAN FRANCISCO — January 25, 2010 — The website Stop Smoking Tip, which has been making major waves in the stop-smoking community since going online last month, is introducing a new section that editors hope will give readers something different to think about. Instead of the usual stop-smoking advice most smokers have already read a thousand times, Stop Smoking Tip’s Smoking Buzz section, located at http://www.stopsmokingtip.us/category/stop-smoking-buzz, will address the issue of smoking from a variety of new angles.

Spreading the Stop-Smoking Message

With the Smoking Buzz section, the creators of Stop Smoking Tip hope to be able to reach new groups of people with their positive and innovative take on the best quit-smoking methods. The site has already made great strides in reaching out to veteran smokers who have tried to quit numerous times, but editor Cynthia Killard thinks they can reach even more people, especially younger demographics.

“Smokers in their teens and early 20s think they’re invincible, so they aren’t swayed by the usual anti-smoking scare tactics,” says Killard. “With our Smoking Buzz section, we want to show people that there are lots of different ways to look at the smoking issue.” In other words, rather than focusing on remote long-term effects of smoking, the writers at Stop Smoking Tip plan to give readers new things to think about.

For example, one article focuses on how smoking kills people’s looks in both the long-term and the short-term, while another takes a detailed look at all the ways that smoking drains your bank account. Meanwhile, readers can get an insider’s glimpse at how Hollywood celebrities are quitting, and they can view a comprehensive map of smoking bans in states across the country (http://www.stopsmokingtip.us/smoking-bans).

Controversy Welcome

The editors of Stop Smoking Tip understand that some of the opinions and coverage included in the Smoking Buzz section may not sit right with everyone, but they maintain that this is not necessarily a bad thing.

For example, founders were split when formulating their opinion on Electronic Cigarettes (e-cigarettes) as a viable stop smoking aid. After a productive debate and several articles (http://www.stopsmokingtip.us/electric-cigarette-will-it-help-you-quit-smoking), they found common ground on what to recommend the visitors of the site.

“It’s all about generating conversation,” says Killard. “If you disagree with one of our articles, that’s great. All we want is to get people engaged in thinking about their smoking habits.” And once readers have begun thinking, they can navigate to the other sections of the website for stop-smoking tips, information about quit-smoking aids, and free stop-smoking hypnosis sessions. “Finally,” adds Killard, “we would like our visitors to choose the best stop smoking method that is right for them”.

Contact Information

Jeff Kolas

Marketing Director

SST

Contact via E-mail