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Setefi (Intesa Sanpaolo Group) Selects Gemalto for Italy’s First Large-Scale Rollout of EMV PayPass(TM) Contactless Payment Card


Amsterdam, The Netherlands - Gemalto (Euronext NL0000400653 GTO), the world leader in digital security, today announced it is providing Setefi (Intesa Sanpaolo), with its Optelio solution for the first large-scale rollout of EMV PayPass contactless payment cards in Italy. Intesa Sanpaolo is among the top banking groups in the Euro Zone and the leading bank in Italy, offering its services to more than 11 million customers. Gemalto supplied technical support during the launching phase and assisted the bank in upgrading its personalization infrastructure. The project, developed in collaboration with MasterCard, will be first deployed in the Milan area and Intesa Sanpaolo plans to extend it nationwide while upgrading the Point of Sale terminal base.

The new Gemalto technology provides Intesa Sanpaolo customers with a convenient and innovative means of payment, as they simply tap their card on a reader for purchases of up to 25 euros. Eleven brands of national or European relevance with a presence in Italy’s major cities, spanning from fast food restaurants and supermarkets, to sports and home improvement stores, will provide acceptance points. Hundreds of smaller merchants are also expected to join in the program as it unfolds.

Intesa Sanpaolo is the first Italian financial institution to rollout contactless payment cards in significant volumes, leading the way to the introduction of this new technology in the country. Bolstered by its references of more than 50 clients in over 25 countries, Gemalto once again demonstrates its ability to support financial institutions in deploying large-scale contactless payment programs in EMV markets.

“Gemalto’s support and dedication to bringing our project to fruition was remarkable,” commented Andrea Rossi, Cards Operations Manager at Setefi (Intesa Sanpaolo). “We had set challenging requirements for this product, such as a colored card body, as well as very tight deadlines all along the project. The Gemalto teams met all of them.”

“Gemalto is proud to power Italy’s first commercial rollout of contactless payment cards,” added Philippe Cambriel, Executive Vice-President of Gemalto’s Secure Transactions Business Unit. “Gemalto is fully committed to supporting Intesa Sanpaolo in their strategy to expand contactless payment nationwide"

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About Gemalto

Gemalto (Euronext NL 0000400653 GTO) is the world leader in digital security with 2008 annual revenues of €1.68 billion, and 10,000 employees operating out of 75 offices, research and service centers in 40 countries.

Gemalto is at the heart of our evolving digital society. The freedom to communicate, travel, shop, bank, entertain, and work—anytime, anywhere—has become an integral part of what people want and expect, in ways that are convenient, enjoyable and secure.

Gemalto delivers on the growing demands of billions of people worldwide for mobile connectivity, identity and data protection, credit card safety, health and transportation services, e-government and national security. We do this by supplying to governments, wireless operators, banks and enterprises a wide range of secure personal devices, such as subscriber identification modules (SIM), Universal Integrated Circuit Card (UICC) in mobile phones, smart banking cards, smart card access badges, electronic passports, and USB tokens for online identity protection. To complete the solution we also provide software, systems and services to help our customers achieve their goals.

As the use of Gemalto’s software and secure devices increases with the number of people interacting in the digital and wireless world, the company is poised to thrive over the coming years.

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