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Audience Measurement 2010 - from the Crowd Scientists


January 18, 2010 - Silicon Valley, California – The Crowd Scientists are sponsoring a live online event on 20 January 2010. The live session will address the rapidly changing landscape for online audience measurement and deep visitor demographics.
Attendees can register online at this address:

Audience measurement is far more complicated in today’s online world than it was even one year ago. Listen in as we explain what has caused this complication, how businesses are currently trying to deal with the problem, and how we believe audience measurement will look moving forward.

- John Martin, CEO of Crowd Science
- T.S. Kelly, Media Strategist

John Martin, President, CEO of Crowd Science, is a software architect out of comScore and Cisco Systems. At comScore, John designed and built SiteRecruit, an enterprise recruitment product that started out as a simple enabling technology, allowing enterprise customers to intercept and recruit website visitors for in-house research, but soon grew to become a business driver in its own right, and now sits on some of the busiest websites on the internet.

T.S. Kelly, a 20 year veteran of the media research industry (both digital and traditional), has held senior research positions at Clear Channel, Nielsen, Doner Advertising, Quantcast, and recently, the global head of Research & Insight at Havas Digital before founding his own consulting practice, The Media Strategist, earlier in 2009.

About Crowd Science:
Crowd Science was formed by experts in online market research and audience measurement with a mission to “raise the bar” in the measurement of online populations. Their goal is to help web properties understand all facets of their audience, including the impact of marketing and outreach efforts on social media sites such as Twitter and Facebook, through rigorous, verifiable interactive research. The company has developed an advanced platform for audience measurement and real-time survey research.


 audience measurement
 online demographics
 crowd science

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