Nascar Nationwide Series Driver, Danny Efland (#07), In The Race For Social Media

Charlotte, NC (Monday, January 18, 2009) - Nascar’s #07, Danny Efland Racing announced their decision to sign Hot Brand Marketing .Com (HotBrandMarketing.Com) as their Social Media Experts.

Danny Efland has been a hometown racing favorite in the Carolinas for many years. His racing career has brought him up to the respected Nascar Nationwide Series for 2010. It is with this escalation to faster professional competition, that inspired Danny Efland to enter the race for online social media.

What is social media? It is the hottest, fastest way to send your brand around the internet. Facebook and Twitter have become household names in a very short time. While many people have no real understanding of these web sites, they certainly have heard the names.

These are the new neighborhood hangouts, where old friends will rekindle friendships, and it is happening in cyberspace at unprecedented speed. That speed is exactly what Danny Efland is counting on to get his personal brand, the new #07 race car recognized among newest fans.

Racing on the local hometown track was expensive, according to Danny Efland, but not nearly as costly when compared to the Nascar racing circuit. Like all young drivers, Efland must attract corporate sponsors to stay competitive.

Race winnings go back into refreshing engines and tires for the next race. That is called paying your dues. It is a rite of passage for every upcoming driver. With 40,000 and 50,000 Nascar fans attending the races, it is obvious to see the attraction that it would hold for a business to sponsor their name and logo on the hood of Danny Efland’s race car. The television exposure alone would be magnanimous. It is only a matter of time before he gets noticed by a serious sponsor, and a social media campaign could shorten the time.

To find out more, contact Hot Brand Marketing.Com. An office is maintained in Asheville, NC.

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Contact Information

Kenneth Mack

Marketing Manager

Hot Brand Marketing .Com

Contact via E-mail