HP Computers Usher in New Levels of Design Innovation on Season Seven of Lifetime Television’s Hit Series “Project Runway”
TV show designers to create fashion using technology from HP and Intel
NEW YORK, Fusing the worlds of fashion and technology, HP today announced with Intel a product integration with Lifetime Television’s hit show “Project Runway” that makes HP’s touch-enabled PCs and notebooks an integral part of the creative process throughout the show’s new season.
Contestants will, for the first time in the history of the series, have the option to use computers to sketch designs and inspire their work. “Project Runway” season seven will premiere Jan. 14 at 10 p.m. ET/PT on Lifetime.
“Technology is what’s next in fashion design. Forward-thinking designers are exploring new ways to use technology in the design process,” said Barbara Schneeweiss, vice president of Production and Development for TV and Feature Film at The Weinstein Company.
“We are excited about HP’s new technology and think it will add a great new element to this season of Project Runway,” said JoAnn Alfano, executive vice president of Entertainment at Lifetime Networks.
Throughout Project Runway’s seventh season, viewers can expect to see some designers trade in traditional sketchpads and pens for HP PCs with Intel® processors that give them greater freedom to experiment with design mock-ups for each challenge.
HP has been at the forefront of fusing fashion and technology since unveiling the HP Mini Vivienne Tam “digital clutch“ notebook on the catwalk of Tam’s 2008 fashion show at New York Fashion Week in Bryant Park. Models walked down the runway with the peony-adorned Minis at hand, a first on an American runway.
Last September, HP and Tam collaborated again to create the new look in digital clutch chic. The design reflects Tam’s Spring 2010 collection, inspired by the classic Chinese love story, “Butterfly Lovers,” a beautiful tale of freedom, romance and inspiration. The Butterfly Lovers digital clutch is expected to be available this spring with the rest of Tam’s collection.
Technology on the show
The “Project Runway” designers will have the opportunity to unleash their creativity using HP TouchSmart PCs and HP TouchSmart tm2 notebooks, both powered with Intel processors. The screen of the tm2 can be rotated around and converted to slate mode, morphing it into a sketchpad with digital pen. This allows the designers to draw, sketch and take notes with near limitless options for colors, brushes and effects.
The winning designer of season seven will receive a $50,000 prize package from HP and Intel to create, design and run his or her own business.
“Project Runway” fans will have the chance to enter the Judge Your Way to a New Notebook contest by visiting www.projectrunway.com/hp, which goes live on Jan. 14. Entrants can predict the final top three designers that will show their collections at New York’s Fashion Week; those that guess correctly will be entered to win a premium HP Envy 15 notebook PC powered by the latest Intel processor.
Visitors to the website also can find information on the technology being used on the show’s new season and get a behind-the-scenes look at the sketching process and final sketches.
About Project Runway
Hosted by supermodel and fashion maven Heidi Klum, the hit series Project Runway provides budding designers with an opportunity to launch their careers in fashion, under the watchful eye of mentor and Liz Claiborne Chief Creative Officer Tim Gunn. The wildly successful competition reality series has proven to be one of television’s most talked about shows and, during its first season on Lifetime, was cable’s most watched reality program in 2009 among Women 18+, Women 25-54 and in Households.
Models of the Runway, an exciting new companion series to Project Runway, gives fans a behind-the-scenes look at the reality competition – from the models’ perspective. Viewers experience the drama, anxiety, joys, tears and frustrations as the models themselves face elimination each week and compete for a cash prize and photo spread in Marie Claire magazine.
Project Runway and Models of the Runway will be in high definition, where available, for the first time ever this season.
Project Runway and Models of the Runway are produced by The Weinstein Company, Miramax Films, Bunim-Murray Productions and Full Picture. Executive producers include Bob and Harvey Weinstein (Co-Chairmen of The Weinstein Company), Jon Murray and Sara Rea of Bunim-Murray Productions, Heidi Klum, and Jane Cha and Desiree Gruber of Full Picture. Barbara Schneeweiss oversees the production on behalf of The Weinstein Company.
About The Weinstein Company
The Weinstein Company (TWC) was created by Bob and Harvey Weinstein, the brothers who founded Miramax Films Corporation in 1979. TWC is a multimedia company that officially launched on Oct. 1, 2005.
Lifetime Networks is a diverse, multimedia company committed to offering the highest quality entertainment and information programming that celebrates, entertains and supports women. Through its award-winning public affairs initiatives, the company also advocates a wide range of issues affecting women and their families. Lifetime Television®, Lifetime Movie Network®, Lifetime Real Women® and Lifetime Digital™ (which includes myLifetime.com, LMN.tv, Lifetime Games, Roiworld.com, DressUpChallenge.com, MothersClick.com and LifetimeMoms.com) are part of Lifetime Entertainment Services, LLC, a subsidiary of A&E Television Networks, LLC. A&E Television Networks is a joint venture of the Disney-ABC Television Group, Hearst Corporation and NBC Universal.
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP (NYSE: HPQ) is available at http://www.hp.com/.
Intel is a registered trademark of Intel Corp. in the United States and other countries.
This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the execution and performance of contracts by HP and its customers, suppliers and partners; the achievement of expected operational and financial results; and other risks that are described in HP’s filings with the Securities and Exchange Commission, including but not limited to HP’s Annual Report on Form 10-K for the fiscal year ended October 31, 2009. HP assumes no obligation and does not intend to update these forward-looking statements.
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