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Sybase 365 Partners With New York State Emergency Management Office To Deliver SMS Emergency Alerts


Service Keeps New Yorkers Up To Date Via Their Mobile Device

DUBLIN, CALIF. - Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), the global leader in mobile messaging services, today announced a strategic partnership with the New York State Emergency Management Office (SEMO) to deploy SMS messaging services through NY-ALERT, the State’s All‐Hazards Alert and Notification System. The web‐based portal allows State agencies, county and local governments, emergency service agencies and institutions of higher learning, to provide emergency alerting information and private notifications to a defined audience through SMS alerts.

The alert notification system, the largest in the United States, is a free, subscription based offering that allows consumers to register multiple devices from which they want to receive alerts. The Sybase 365® operator-grade SMS platform enables subscribers to receive emergency information such as major road closures, severe weather events and protective actions recommended by state, local governments and universities, all through their mobile device.

“NY‐ALERT was developed to provide critical lifesaving information to subscribers in a very timely manner and has become a vital program in the Empire State,” said John R. Gibb, Director of SEMO. “We live in a mobile society and SMS provides us another means of disseminating critical information when time is of the essence over a stable and fast platform.”

“Our capability to deliver high volumes of messages in real-time is key to the success of initiatives such as the NY-ALERT program.” said Marty Beard, President of Sybase 365. “SMS is a ubiquitous communication tool and has proved to be one of the quickest and most reliable information delivery channels today. As we continue to move toward an increasingly mobile world, we anticipate other organizations to adopt similar SMS strategies for emergency alert notifications.”

About Sybase 365
Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), is the global leader in enabling mobile information services for mobile operators, financial institutions and enterprises. We provide our customers with the widest offering in SMS, MMS and GRX interoperability, end-to-end mobile commerce solutions, innovative text messaging, mobile marketing and content delivery services. Sybase 365 processes more than 1.3 billion messages per day, reaching 800 operators and almost 4 billion subscribers around the world. For more information, visit: Read our blogs:

Sybase and Sybase 365 are trademarks or registered trademarks of Sybase, Inc. All other company and product names mentioned may be trademarks of the respective companies with which they are associated. ® indicates registration in the United States.

Forward-Looking Statements
Certain statements in this release concerning Sybase, Inc. and its new business relationships are forward-looking and involve a number of uncertainties and risks. Factors that could cause actual events or results to differ materially from those suggested by these forward-looking statements include, but are not limited to, the performance of the global economy and growth in software industry sales; market acceptance of the company’s products and services; customer and industry analyst perception of the company and its technology vision and future prospects; the success of certain business combinations engaged in by the company or by competitors; political unrest or acts of war; possible disruptive effects of organizational or personnel changes; and other factors described in Sybase, Inc.’s reports filed with the U.S. Securities and Exchange Commission, including its annual report on Form 10-K for the year ended December 31, 2007.


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