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Cactus Commerce builds online community for Beer and Wine aficionados


GATINEAU, QC – Nov 23, 2009 – Cactus Commerce is pleased to announce that Nova Scotia Liquor Corporation (NSLC) has officially launched its new website With 160 stores and more than a half billion dollars of sales annually, the NSLC wanted to create an online community that facilitated interaction amongst all stakeholders including customers, employees, suppliers, wholesalers, licensees, agency stores, and the public.

“We wanted to create a destination site, one that offered our customers the ability to share their excitement and appreciation of our products.” stated Rick Perkins, Vice President, Communications, NSLC. “We were pleased to work with Cactus to develop a unique and leading-edge site in our industry in North America. They are a great partner.” is a hosted and managed Cactus CommerceLive solution. CommerceLive is a comprehensive B2C cross channel e-commerce solution that delivers pre-packaged advantages with customer-specific solution flexibility. The CommerceLive solution is built using Microsoft tools and technologies, including Microsoft Commerce Server 2009 and Microsoft Office SharePoint Server 2007. “The CommerceLive solution empowers our business users to dynamically manage content to keep customers coming back for more. It is the perfect solution for us as a leading retailer,” added Perkins.

“With its use of rich content and personalization, the NSLC is creating rich engaging experiences for its customers” explained Cactus Commerce CEO Tony Marinelli. “They understand the power of cross-channel commerce by leveraging the Internet to drive sales to physical locations. We look forward to working with them in the future to realize their vision. ”

About Cactus Commerce
Cactus Commerce delivers dynamic cross channel B2C and B2B e-commerce solutions offering unique user experiences with flexible deployment options. For over 12 years, Cactus has delivered e-commerce solutions to clients in the retail, consumer goods, manufacturing, media & entertainment and hospitality industries. Clients include GameStop, Church & Dwight, and many more. The Microsoft Commerce Server Product Unit has recognized Cactus as one of the three leading worldwide Commerce Server partners. Cactus Commerce strategically collaborates with Microsoft to help shape product innovation through our unique and deep understanding of e-commerce and digital marketing. The result of this collaboration helps Microsoft bring rich and robust e-commerce solutions to the marketplace. For more information, visit or email

About the Nova Scotia Liquor Corporation
With nearly 80 years of service, the Nova Scotia Liquor Corporation (NSLC), the fourth largest business and largest single banner retailer in Nova Scotia, generates more than a half billion dollars of revenue a year generating more than $200 million profit annually. It employs more than 1,500 Nova Scotians, offering 5,900 products from around the globe through 160 retail locations and 2,100 licensed establishments.


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