206 Countries In 365 Days! Fans Choose Three Young People To Represent Coca-Cola On Unprecedented, 275,000-Mile Journey Around The World
Three young people have landed one of the coolest jobs in the world. As part of Coca-Cola’s Expedition 206, the team will attempt to visit 206 countries and territories, covering more than 275,000 miles in just 365 days, all on a mission to find out what it is that makes people happy.
They’ll travel from Aruba to Zimbabwe and just about everywhere in between, bringing Coca-Cola’s “Open Happiness” campaign to life as they visit people from different cultures, document their experiences and share stories of happiness with the world.
Following a worldwide online vote to determine the team of happiness ambassadors, the three winners – Tony Martin, a Washington, D.C., native now teaching kindergarten in Munich; Kelly Ferris, a university student from Brussels; and Antonio Santiago, a university student from Mexico City – were introduced today at the World of Coca-Cola in Atlanta.
The team will be armed with laptops, mobile phones and video cameras, and they’ll be bringing people along for the ride by facebooking, youtubing and twittering throughout the year-long journey. Fans can follow along online at Expedition206.com and will serve as “virtual travel agents” for the team – voting on where they should go, what they should do and who they visit at each destination.
“Our goal is to bring fans along for the ride, using social media platforms to make them an integral part of the adventure,” said Clyde Tuggle, senior vice president, Global Public Affairs and Communications, The Coca-Cola Company. “The magic of Expedition 206 is in its potential to bring people together in a global conversation, highlighting the stories of happiness and optimism people everywhere are eager to share.”
Beginning in Madrid on Jan. 1, 2010, and concluding in Atlanta on Dec. 31, 2010, the expedition will make stops in cities big and small, visiting with people and attending marquee global events, such as the Vancouver 2010 Olympic Winter Games in Canada, the FIFA World Cup in South Africa, and the World Expo 2010 in Shanghai, China. Along the way, Coca-Cola will identify people to act as a “Happiness Host” in each destination to welcome the team and help guide them on their exploration.
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