National Geographic Channel And National Geographic School Publishing Respond To U.S. Department Of Education In Anticipation Of H1N1 Flu Crisis

Potential for Widespread Impact on Schools Creates Critical Need For “Continuity of Learning”

Washington, D.C. - As the nation heeds the significance of President Obama’s declaration of a national emergency to deal with the H1N1 flu, educators are bracing for the possibility of widespread impact on student learning as a result of the virus. National Geographic Channel (NGC) and National Geographic School Publishing (NGSP) are responding to the urgent call of U.S. Secretary of Education Arne Duncan to provide continuity of learning to keep students, sick or well, engaged in meaningful education activities if they are kept home during flu season. To help address the needs of students who will be impacted, NGC and NGSP today announced the launch of a special programming block and free education resources that will be made available during what is expected to be peak flu season.

Beginning November 16, NGC will air two-hour programming blocks from 11 a.m. to 1 p.m. ET, weekdays, over a six-week period, as well as provide select programs available anytime online at www.natgeotv.com/education. All programs in this educational block will be complemented with free Web-based activity guides and resources provided by NGSP via a special “continuity of learning” portal, National Geographic Home Zone (www.NGSP.com/homezone). The G-rated programming will be culled from the network’s award-winning specials and ongoing series, including Explorer, Naked Science and Wild Spaces, while the educational materials will be suitable for elementary, middle school and high school students, applicable to science, social studies and other disciplines. The intent is to provide students who are absent from school with opportunities to engage in a relevant learning experience.

Commenting on this announcement, John Fahey, president and CEO of National Geographic, said, “This effort underscores the commitment of National Geographic to partner with educators and parents, and is totally consistent with our mission of inspiring people to care about the planet. The National Geographic Channel and our school publishing unit are in a unique position to bring relevant learning resources into homes during the flu season. We hope students of all ages will both enjoy and benefit from the wonderfully engaging programs and related materials being offered.”

National Geographic Channel is the only media company stepping up to provide specific resources to support this education initiative. Commenting on the activities, U.S. Secretary of Education Arne Duncan said, “The H1N1 flu and the flu season in general may well impact the health and learning experience of millions of students. We appreciate the extraordinary measures that National Geographic has set in place to support the continuity of learning initiative. Efforts like these will help ameliorate the intensity of a potential crisis, and help ensure that the learning process continues.”

National Geographic Channel
Based at the National Geographic Society headquarters in Washington, D.C., the National Geographic Channel (NGC) is a joint venture between National Geographic Ventures (NGV) and Fox Cable Networks (FCN). Since launching in January 2001, NGC initially earned some of the fastest distribution growth in the history of cable and more recently the fastest ratings growth in television. The network celebrated its fifth anniversary in January 2006 with the launch of NGC HD, which provides the spectacular imagery that National Geographic is known for in stunning high-definition. NGC has carriage with all of the nation’s major cable and satellite television providers, making it currently available in nearly 70 million homes. For more information, please visit www.natgeotv.com.

National Geographic School Publishing
National Geographic School Publishing provides quality PreK-12 instructional materials, including resources for emergent and early literacy, reading/language arts, ESL/ELD, science, social studies and content literacy development. Our National Geographic and Hampton-Brown brands include award-winning educational programs that deliver the high-interest content that you’ve come to know and expect from National Geographic. For more information, please visit ngsp.com.