Making Business Analytics More Accessible

Regional hubs expands for SAS Asia Pacific

CARY, NC - Leader in business analytics software and services, SAS announced the formation of two new regional hubs within Asia Pacific. The clustering of emerging markets under strong regional leadership will give SAS the ability to further its alignment with its customer-driven objectives while enhancing the speed of delivery of localised solutions and services directly to customers across Asia Pacific.

Mikael Hagström (Executive Vice President, EMEA and Asia Pacific) said , “This structure further aligns the organization with our goal to increase our effectiveness within the selected countries. That way, we can maximize our top revenue while growing our customer-centric focus within the region to expand our ‘trusted advisor’ status with our customers. ”

Sonny Halili, country manager for SAS Philippines, was named regional director of the Pacific Region. The Pacific region, which includes SAS offices in the Philippines, Indonesia, Vietnam, Cambodia, Brunei and Guam, Papua New Guinea, Fiji, French Polynesia, Tuvalu, Samoa and Micronesia. “Sonny has multiplied revenues in the Philippines seven times since he took over six years ago,” said David Hughes SAS VP Asia Pacific “We are looking to Sonny’s leadership to establish Vietnam and Indonesia as rapidly growing countries.”

Under the leadership of Sudipta Sen, country manager of India is the newly formed South East Asia (SEA) region, which currently includes SAS offices in India and Thailand. “Sudipta has built a strong team in India,” Hughes said. “His presence in Thailand has greatly motivated and galvanized the team.”

SAS’s global revenue contribution from Asia Pacific continues to grow. Both directors have been instrumental to the success of the region.

About SAS
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 45,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world The Power to Know® .