Edentity Web Systems Launches Agility Managed Mobile Site for Cineplex Entertainment

TORONTO, CANADA, November 2, 2009 – Edentity Web Systems announced the launch of the Agility managed mobile site for Cineplex Entertainment (Cineplex). The new mobile site enables users to search for theatre and show times directly from a mobile device at m.cineplex.com, and provides Cineplex with the opportunity to interact with their consumers wherever they go.

Gary Fearnall, Vice President, Interactive for Cineplex Entertainment states, “Development of the mobile site was surprisingly easy thanks to the flexibility of Agility. We were able to repurpose all of our existing content and data in a timeframe that was exceedingly short. The best part for us is that we don’t need to do any additional production work in order to support the mobile site.”

The new mobile site is managed with the same Agility Content Management System back-end operation as the main Cineplex.com website. Mobile functionality and search engines for websites have become increasingly popular with the mainstream nature of the IPhone, Blackberry and other smart phones. Mr. Fearnall was enthusiastic about the ability of the mobile site, saying “We are impressed with the instant bump in traffic from mobile devices.” The site was designed by Cineplex to work specifically on these devices, and will make it easier for movie-goers to search and find the theatre location closest to them and show times.

The process of mobilizing the Cineplex site through Agility was easily managed by the Edentity web team. Andre Small, a developer at Edentity, was quoted as saying “We were very pleased to see how easy it was to implement the Mobile Cineplex site on the Agility platform.”

Jon Voigt, CTO of Edentity, felt the site exemplified the abilities of the Agility software. “The Cineplex mobile site is another example of how Agility’s trademark flexibility allows management of stunning sites for any platform”.

About Agility
Agility is a Software-as-a-Service web content management system for managing vibrant, feature-rich websites. The easy to use, browser-based system allows efficient content editing, streamlines multi-language requirements, maximizes search engine optimization, and more. Agility is backed by industry leading implementation and support teams and includes monthly updates with every account. Agility was development by Edentity Web Systems in Toronto Canada and is running sites for Uncle Ben’s, Campbells, XFX Force and Cineplex.
www.agilitycms.com

About Cineplex Entertainment LP:
As the largest motion picture exhibitor in Canada, Cineplex Entertainment LP owns, leases or has a joint-venture interest in 129 theatres with 1,328 screens serving more than 63.5 million guests annually. Headquartered in Toronto, Canada, Cineplex Entertainment operates theatres from British Columbia to Quebec and is the largest exhibitor of digital, 3D and IMAX projection technologies in the country. Proudly Canadian and with a workforce of approximately 10,000 employees, the company operates the following top tier brands: Cineplex Odeon, Galaxy, Famous Players, Colossus, Coliseum, SilverCity, Cinema City and Scotiabank Theatres. The units of Cineplex Galaxy Income Fund, which owns approximately 99.6% of Cineplex Entertainment LP, are traded on the Toronto Stock Exchange (symbol CGX.UN). For more information, visit www.cineplex.com.

About Edentity Web Systems
Edentity is a Microsoft Gold Certified Partner that provides the technology and expertise to build, host and manage websites or web-based business applications. Their successful track record of delivering sophisticated web projects, on time and within budget, has helped make them the fastest growing web development company in the country. Edentity was on the Profit Magazine list of the 50 fastest growing companies in Canada in 2006 and 2007. Their clients include Cineplex Entertainment, Corus Entertainment, BBDO Toronto, JWT Canada, Tribal DDB Canada and Draft FCB.
www.edentity.ca

Contact Information

Pam Westwater

Marketing Rep

Edentity Web Systems

Contact via E-mail