Buenos Aires Chosen to Launch First Ever Lesbian and Gay Market Study in Latin America
FOR IMMEDIATE RELEASE (OUTNOW) -- From January 2010, Out Now will undertake the first ever comprehensive research analysis of gay and lesbian consumers in the country.
Research will be undertaken online and a sample drawn widely from amongst gays and lesbians - as well as bisexual and transgender (GLBT) people across Argentina.
Questions will cover a diverse range of consumer, lifestyle, social, workplace and political issues.
According to Ian Johnson, CEO of Out Now, the research is a major step for the region’s GLBT communities: “In the past gays and lesbians have often been ignored by governments, organizations and companies.”
“With this new research we will begin to be able to understand the many lifestyle, social and economic factors affecting the daily lives of this significant group of people in Latin America,” Johnson says. “As has been the case in other regions, we expect better information will lead to better work, social and lifestyle outcomes for LGBT people as a result of this new research.”
In Q3 of 2010, Out Now will present an overview of the findings to the media, and will syndicate a comprehensive market research report.
A press conference regarding the new research is to be held at the Axel Hotel, Buenos Aires on Wednesday October 28, 2009.
The research is supported by a number of corporate and community sponsors including Delta Air Lines and IGLTA (International Gay and Lesbian Travel Association).
Ian Johnson is the founder of Out Now, and for almost two decades has been recognized by companies around the world for his leading role in developing gay and lesbian consumer markets and researching many lifestyle and social aspects of gay and lesbian community lives. Clients include Citibank, Barclays, Lufthansa, Delta, Toyota and IBM.
FURTHER INFORMATION CONTACT:
São Paulo Phone: +55-11-3020 3429
- Contact Information
- Ian Johnson
- Out Now
- Contact via E-mail
This news content may be integrated into any legitimate news gathering and publishing effort. Linking is permitted.
News Release Distribution and Press Release Distribution Services Provided by WebWire.