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’THE COMPLETE NATIONAL GEOGRAPHIC’ Every Issue of Iconic Magazine Since 1888 to Be Available on 6 DVD-ROMs and on Hard Drive


WASHINGTON - One hundred twenty years of National Geographic, the magazine that captures “the world and all that is in it,” will soon be in one place — a box set of six DVD-ROMs and on hard drive, to be released Nov. 1, 2009.

“The Complete National Geographic” will provide users new ways to explore the rich treasury of original reporting and stunning photography from one of the world’s most iconic and best-loved magazines. In this archive, from October 1888 through December 2008, every printed page, including advertisements, has been digitally scanned, allowing users to leaf through electronic pages, search, zoom, scroll and print at a high-resolution level that captures the clarity and quality of the original publications. “The Complete National Geographic” can be ordered at or by calling (888) 225-5647.

Besides one-of-a-kind photography, the archive brings together more than a century of groundbreaking, unbiased coverage that has introduced millions of people around the world to the wonders of science, cultures and nature. Features of “The Complete National Geographic” include:

-Intuitive and user-friendly navigation that permits users to search by keyword, date, contributor and topic, and to browse all articles, illustrations, photographs and advertisements; a new Geobrowse function powered by Bing Maps that allows users with Internet access to search nearly 5,000 locations on a globe that are featured in the magazine’s archive of articles and maps.

-Hundreds of the magazine’s classic maps — consistently one of the most popular offerings to readers — digitized as part of the magazine’s archive for the first time.

-Special “readlists,” that compile favorite articles of National Geographic editors as well as some of its stars: Titanic discoverer Robert Ballard recommends specific articles by early underwater explorers that inspired him, and National Geographic photographer Michael “Nick” Nichols points to articles by field pioneers Jane Goodall and Dian Fossey. Users will be able to upload and share their own “readlists” with “The Complete National Geographic” community online.

-A trivia game with more than 300 questions that test players’ knowledge of subjects, including exploration, biology, botany, archaeology, the environment, conservation, geography, history, cultures, science, technology and weather. At the conclusion of each 10-question quiz, the user receives a score and links to articles that relate to the quiz questions.

-Bonus DVD featuring videos documenting the history of the National Geographic Society and National Geographic magazine.

“The Complete National Geographic” users will be able to add to their archive after purchasing the DVD-ROM or hard drive product by downloading annual updates on a subscription basis from

This electronic archive has been designed and developed by user experience agency EffectiveUI using Adobe AIR technology to produce a highly engaging, intuitive and immersive application that encourages exploration and improves user navigation, browsing and content filtering.

Six-DVD-ROM Set ($69.95, TOPICS Entertainment Inc., ISBN: 978-1-4262-9635-2)
Hard Drive ($199.95, TOPICS Entertainment Inc., ISBN: 978-1-4262-9637-6)

About National Geographic Magazine
National Geographic magazine has a long tradition of combining from-the-field reporting with award-winning photography to inform people about life on our planet. In 2009 it won a National Magazine Award for Photojournalism and was nominated as a finalist in four other categories, including General Excellence for a magazine with a circulation over 2 million. In 2008 it won three National Magazine Awards, for General Excellence, Photojournalism and Reporting. In 2007 it won two National Magazine Awards, for General Excellence and Photography. Its Web site,, won a 2008 Webby Award for best magazine Web site.

The magazine is the official journal of the National Geographic Society, one of the world’s largest nonprofit educational and scientific organizations. Published in English and 32 local-language editions, the magazine has a global circulation of around 8 million. It is sent each month to National Geographic members and is available on newsstands for $5.99 a copy. Single copies can be ordered by calling (800) NGS-LINE, also the number to call to apply for membership in the Society.

About EffectiveUI
Founded in 2005, EffectiveUI is an award-winning, user-centered design and development agency that specializes in the creation and implementation of custom Web, mobile and desktop applications. Leveraging innovative technologies with expertise in user-experience strategy, design and development, EffectiveUI helps today’s most respected brands deepen customer engagement through more exceptional software experiences that deliver competitive advantages, increase customer satisfaction and loyalty and produce measurable results. EffectiveUI has developed ground-breaking applications for organizations including National Geographic, eBay, GE Health, NBC Universal, Viacom and Discovery Channel and has earned the distinction of being named an Adobe Gold Partner and a member of Microsoft’s Global 20 Agency Partners.


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