Coremetrics Announces Significant Enhancements to Platform for Continuous Optimization
SAN MATEO, Calif. – Coremetrics, the leader in marketing optimization, today announced significant enhancements to the Coremetrics Continuous Optimization Platform, a unique system that addresses the need to more successfully convert and retain customers online.
Enhancements span three key marketing applications—Coremetrics Intelligent Offer™, Coremetrics Search™, Coremetrics Explore™—and take the guesswork out of online marketing, making it far easier to execute, coordinate and understand:
* Coremetrics Intelligent Offer – Automated cross-sell and up-sell recommendations engine now features an optimized algorithm for homepage recommendations, positioning businesses to expand home page offers across multiple product categories and to finely tailor individual offers to their customers, thus driving higher average order values (AOV).
* Coremetrics Search – Pay-per-click (PPC) marketing management now features campaign cloning, saving clients time by automatically replicating campaign elements within Google or to Yahoo! and Microsoft (and vice versa). Keyword suggestions enable marketers to bid on keywords that their target audience actually uses.
* Coremetrics Explore – Ad-hoc reporting tool now features transactional multichannel reporting so clients can identify which online campaigns best influence offline transactions. By leveraging the advanced segmentation and attribute reporting in Explore, clients can tie offline transactions to online campaigns, uncover product affinities across channels, and effectively build a comprehensive visitor profile that ties together behavior data across channels, platforms and browser cookies.
Multichannel reporting in Coremetrics Explore further enhances Coremetrics’ exclusive Lifetime Individual Visitor Experience (LIVE) Profile™, which tracks a customer’s browsing behavior over the long term, including offline information, not just the first or last click. The historical data is used across all Coremetrics products and consequently, across all marketing campaigns to optimize results. This data positions businesses to serve customers highly-tailored experiences based on their individual history—on a web site, via email and across multiple ad networks.
“We are committed to making it easy for any business to automatically make the best offer to their customers every time, anywhere,” said Joe Davis, chief executive officer, Coremetrics. “Coremetrics is the largest standalone, profitable marketing optimization company on the market and we remain laser-focused on delivering innovative applications that disrupt the status quo and create new ways for businesses to reach untapped markets.”
Coremetrics was recognized by Forrester Research, Inc. as a Web Analytics Leader in The Forrester Wave™: Web Analytics, Q3 2009 report (July 2009), receiving the highest score for “Strategy,” a section of the report designed to ascertain its propensity for future success. Moreover, Coremetrics also received a perfect score for the “Integration” (5.0 out of 5.0) of its marketing applications. Today’s announcement more tightly integrates Coremetrics Explore and Coremetrics Search, enabling clients to segment customers and coordinate their marketing efforts through Coremetrics LIVEmail™ or Coremetrics AdTarget™—without leaving the applications. With these capabilities, clients can instantly syndicate personalized content to the right channel more rapidly, easily shifting marketing spend to more cost-effective channels.
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