W300 Quad Band EDGE clamshell WALKMAN® phone brings music on the move to the mass market

London, 28th Feb 2006 – Sony Ericsson today expanded its growing line-up of Walkman® phones with the W300, a quad band EDGE clamshell which aims to bring the mobile phone Walkman® experience to an even greater market. With the same great Walkman® music quality experience as high-end models, a compact and eye catching design plus integrated camera, the W300 allows new users to enjoy the Sony Ericsson mobile music experience.

With today’s announcement of the W300 Sony Ericsson has now launched a total of seven Walkman® phones, targeted at different customer needs and life-style choices. From high-end UMTS models aimed at users who want to enjoy over-the-air downloads, high-speed email and internet connectivity to models targeting more casual music listeners such as the W600 and W800, Sony Ericsson aims to create a Walkman® mobile phone for everyone, everywhere.

The W300 Walkman® phone, which supports both MP3 and AAC music files, offers a great sound experience with up to 30 hours of music listening. The user experience is enhanced by direct music keys, shuffle function, as well as an in-built FM radio with RDS and flight mode. Disc2 phone software supplied with the phone, allows users to easily transfer their favourite CDs to their mobile phone and enjoy them anywhere, anytime without missing a call.

Featuring expressive colours and a stylish compact design, the W300 is shipped with removable 256MB Memory Stick Micro™ (M2™) expandable to 1GB, as well as a stereo headset, USB cable and music management software.

In addition to the great music features, the W300 offers an easy way to take and view great snap-shot pictures or record videos using the integrated camera with 4x digital zoom. The phone’s 262K TFT colour screen makes it perfect for taking fun snap-shot images and enjoying them on the screen, while full MMS support enables these images to be shared with friends and family.

The monochrome 1” sub display on the outside of the clamshell allows users to view media player information or caller display without opening the phone.

The W300 is equipped with EDGE Class 10 technology, to allow quick and easy data transfers and Internet access, as well as Bluetooth™ ideal for sharing data with other Bluetooth-enabled devices.

The Sony Ericsson W300 will be available in Shimmering White and Shadow Black colour variants and starts shipping in Q2 2006.

W300i - Quad Band EDGE 850/900/1800/1900MHz for Europe, Middle East, Africa, Asia Pacific and Americas

W300c - Quad Band EDGE 850/900/1800/1900MHz for Mainland China

W300 – Features at a glance:

Imaging & Messaging

- 128x160 pixels TFT main display with 262k color
- 101x80 pixels Monochrome sub display
- VGA Camera
- 4x digital zoom
- Video recording/playback
- 20MB internal memory
- SMS, EMS and MMS
- Email (POP3/IMAP4)
- Standard Push Email
- Wireless village support
- Picture phonebook

Entertainment

- Media Player (MP3 and AAC support)
- Polyphonic 40 voices
- Direct Music Keys
- Flight Mode
- Integrated FM radio with RDS
- Streaming Audio/Video
- PlayNow™ Ring tones
- PlayNow™ Games
- Java MIDP 2.0
- 3D games
- MusicDJ™ and VideoDJ™
- Macromedia Flash support
- OMA DRM phase 1
- Sony Mega Bass
- Open clam sound
- Media player info in external LCD

Connectivity

- USB 2.0 through Fast port
- USB Mass Storage support
- EDGE 850/900/1800/1900
- EDGE Class 10
- WAP 2.0
- Bluetooth™
- Infrared
- Kit Content:
* 256 MB Memory Stick Micro™ (M2™)
* Walkman® stereo headset
* USB cable
- Talk time: up to 9.5 hours
- Standby time: up to 400 hours
- Size: 90 x 47 x 24 mm
- Weight: 94 grams

Any product features, specifications or statements in this document that are not historical facts are forward-looking and involve risks and uncertainties. Actual product features, specifications or forward-looking statements are subject to change.

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Contact Information

Sony Ericsson Corporate Communications

Sony Ericsson

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