Independent Research Firm Cites Coremetrics as a Leader in Web Analytics
Coremetrics Receives Top Ranking for Strategy and Customer Satisfaction Among Web Analytics Vendors
SAN MATEO, Calif. – Coremetrics, the leader in marketing optimization, today announced that the company has been recognized by
Forrester Research, Inc. as a Web Analytics “Leader” in The Forrester Wave™: Web Analytics, Q3 2009 report (July 2009). Coremetrics received the highest score for “Strategy,” a section of the report designed to predict a vendor’s likelihood of future success. In addition, the company was cited as ranking highest in “Reference Client Strength”. Coremetrics also scored well for “Integration” (5.0 out of 5.0) and “Metrics, Dimensions, and Correlations” (4.65 out of 5.0).
Forrester cited Coremetrics for offering “oversized capabilities that include its ability to handle data efficiently, customize reporting and analysis, and integrate with multiple marketing functions.” The report also declares, “In addition to its deep customization options, Coremetrics also offers specialized functions for vertical industries, allowing for tailored data collection, best-practice reporting, and one of the industry’s only comparative benchmarks. The company demonstrates innovation in multiple areas, including its advanced multicampaign attribution analysis that captures both onsite activity and off-site impression contributions. Finally, Coremetrics clients expressed satisfaction levels higher than any other company evaluated, with perfect marks in services, responsiveness, and support, among others.”
“I’m pleased that Coremetrics is named as a leader in the Forrester Wave Web Analytics report,” said Joe Davis, president and CEO of Coremetrics. “I’m especially proud that Coremetrics customers expressed satisfaction levels higher than any other company evaluated and that Coremetrics is the highest-ranked vendor in overall strategy. We have worked closely with our clients to build out a multi-year vision of the analytics market and refine our long-term strategy so we can help marketers realize the true benefits of effective online marketing optimization.”
The Coremetrics Continuous Optimization Platform is a unique system that addresses the need to more successfully convert and retain customers online. At the heart of the platform is Coremetrics’ exclusive Lifetime Individual Visitor Experience (LIVE) Profile™, which tracks a customer’s browsing behavior over the long term, including offline information, not just the first or last click. The historical data can be used across all Coremetrics products and consequently, across all marketing campaigns to relentlessly optimize results. This data also positions businesses to serve customers highly-tailored experiences based on their individual history—on a web site, via email and across multiple ad networks. The Continuous Optimization Platform makes any online marketing program far simpler to execute and easier to understand by defining an intuitive, three-step methodology to any marketing cycle. Those three steps are Anticipate, Automate and Syndicate. All Coremetrics applications are designed to support this methodology and complement each step.
To assess the state of the Web analytics market, Forrester evaluated the offering and strategy of top Web analytics vendors across 105 criteria. Each of these vendors has a significant base of enterprise-class clients. Coremetrics was one of the leaders among the top eight vendors identified in the report, which was published on
July 23, 2009.
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